2017, Vol.41, No.9

Journal of Tourism Sciences 2024 KCI Impact Factor : 2.26

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

The purpose of this study was to confirm the continuance intention of users in terms of the beacon service in food-service industries. In addition, this study used an extended expectation-confirmation model to identify the relationships among expectation-confirmation, perceived usefulness, perceived ease of use, satisfaction rate and continuance intention to use beacon service. A survey questionnaire was developed based upon previous relevant studies and survey questionnaires were distributed to customers who had used the beacon service. Data were collected from questionnaires completed by 296 customers throughout Seoul and the surrounding metropolitan areas. The findings yielded the following results: 1) There was no significant relationship between confirmation and perceived usefulness. 2) There was also no relationship between perceived usefulness and the continuance intention to use beacon service however other factors were significantly related. 3) Perceived usefulness plays the most important role in the relationship between perceived usefulness and satisfaction. The theoretical and practical implications of these results are discussed as related to food-service industries.

This study investigates the impact of organizational silence on counterproductive work behavior (CWB) and subsequent turnover intention. It also tested the difference between contract and regular workers in these relationships. To verify the hypotheses, the study used structural equation modeling (SEM) applied to 337 employees in the foodservice industry. The results show that: 1) Two types of silence behavior (acquiescent and defensive silence) significantly influence counterproductive work behavior (CWB). 2) Interpersonal CWB had a positive influence on turnover intention, whereas organizational CWB did not significantly impact turnover intention. 3) Acquiescent silence did not significantly affect turnover intention, while defensive silence did significantly influence turnover intention. 4) Contract workers showed higher turnover intention than regular workers through acquiescent silence. Limitations and future research directions are also discussed.

This study examines the effect of interpersonal attraction among service company employees on a customer's perceived value. This was done in order to confirm the interpersonal attraction of service employees needed to enhance the performance of service companies. The categories of interpersonal attraction were defined in terms of physical attraction, social attraction, and task attraction. Perceived value was divided into quality value, emotional value, price value, and social value. The samples used were taken from those who had experienced receiving service in restaurants. This was done because restaurants are one of most common places in which most people often experience the attraction of a service provider. The survey was conducted in Seoul Station in an area of constant human movement with 317 questionnaires being used to obtain the results. By applying factor analysis, interpersonal attraction converged into three factors according to the research design. However, as the quality value and the price value converged into one factor, perceived value separated into three factors being: quality-price value, emotional value, and social value. As a result, task attraction had a positive effect on quality-price value but physical attraction had a negative effect on it. Task attraction and social attraction had a positive effect on emotional value. Physical attraction, task attraction, and social attraction all had a positive effect on social value.