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A Study on the Development of a Country Image Measurement Tool Related to Restaurants

김민정 1 Chong,Yu-kyeong 1

1세종대학교

Excellent Accredited

ABSTRACT

This study focuses on developing a measurement tool for the country image of restaurants from the viewpoint of the food service industry and restaurants. Measuring tools should be able to measure the variables in question accurately and appropriately. Until now, there have been no suitable tools to measure country images throughout the food service industry at large and restaurants particularly. Because of this, the new tool in this study was developed. The measurement tool developed can now explain the impact of consumer image on other countries’ images according to properties related to the evaluation of restaurants and the food service industry. This measurement tool will also be useful for the scope of country image research related to the food service industry and restaurants. In particular, the country image related to restaurants in this study is defined as the total of all technical, inferential and informational beliefs. These include: food, general culture, food culture and the traditional factors of a specific country.

Citation status

* References for papers published after 2022 are currently being built.