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An Extended Expectation-Confirmation Model of Continuance Intention to Use Beacon Service

Yeong Gug Kim 1,  Chung, Jin Young 2

1강원대학교
2인천대학교

Excellent Accredited

ABSTRACT

The purpose of this study was to confirm the continuance intention of users in terms of the beacon service in food-service industries. In addition, this study used an extended expectation-confirmation model to identify the relationships among expectation-confirmation, perceived usefulness, perceived ease of use, satisfaction rate and continuance intention to use beacon service. A survey questionnaire was developed based upon previous relevant studies and survey questionnaires were distributed to customers who had used the beacon service. Data were collected from questionnaires completed by 296 customers throughout Seoul and the surrounding metropolitan areas. The findings yielded the following results: 1) There was no significant relationship between confirmation and perceived usefulness. 2) There was also no relationship between perceived usefulness and the continuance intention to use beacon service however other factors were significantly related. 3) Perceived usefulness plays the most important role in the relationship between perceived usefulness and satisfaction. The theoretical and practical implications of these results are discussed as related to food-service industries.

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* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.
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