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The Effect of Perceived Quality, Revisit Intention and Premium Payment Intention on Korean Restaurants: Focused on Mediation Effect of Experience Value

김진희 1 Lee Soo Bum 1

1경희대학교

Excellent Accredited

ABSTRACT

The purpose of this study was to investigate the effect of perceived quality, revisit intention and premium payment intention in a selected group of Korean restaurants. The focus was on the mediating effect of experiential value on perceived quality, revisit intentions and premium payment intentions. For the purpose of this study, a questionnaire was distributed to a total of 320 participants residing throughout Seoul and Gyeonggi-do utilizing Korean restaurants in these areas. In total, 273 samples were deemed valid and these questionnaires were analyzed. The results showed first that the perceived quality of Korean restaurants and experiential value is divided into the four following factors: 1) Service quality, 2) Food quality, 3) Space layout, and 4) Atmosphere. Secondly, perceived quality influenced experiential value, revisit intention, and the premium payment intention. Thirdly, experiential value influenced revisit intention and premium payment intention. Fourthly, these results showed that the experiential value was a moderating factor between perceived quality and revisit intention. However, experiential value was not a moderating factor between perceived quality and premium payment intention.

Citation status

* References for papers published after 2022 are currently being built.