Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
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A Comparative Study of Influencing Factors to Use Mobile Delivery Applications Based on the UTAUT Model
- Journal of Tourism Sciences
- Abbr : JTS
- 2018, 42(3), pp.97-119
- DOI : 10.17086/JTS.2018.42.3.97.119
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Cui Chun 1, Sunhee Seo 1
1이화여자대학교
Excellent Accredited
ABSTRACT
This study was conducted to explore the intentions of Korean and Chinese customers to use mobile delivery app services that are being developed in Korea and China. The factors influencing the intent of use were divided into drivers (performance expectancy, effort expectancy, social influence, facilitating condition, and personal mobility) and barriers (usage barriers, value barriers, risk barriers, tradition barriers, image barriers, and perceived price). Based on the results, a comparative analysis between Korean and Chinese customers was conducted in order to identify the similarities and differences. The results show that to Koreans performance expectancy, social influence, tradition barriers, and perceived price have significant effects on the intention to use mobile delivery app services, and to Chinese performance expectancy, social influence, personal mobility, and image barriers have significant effects on intention to use the app services.
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