@article{ART002335888},
author={Hyo-Jin Kim and YongGu Suh},
title={Types of Franchising Conflicts in Restaurant Business},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2018},
volume={42},
number={4},
pages={111-131},
doi={10.17086/JTS.2018.42.4.111.131}
TY - JOUR
AU - Hyo-Jin Kim
AU - YongGu Suh
TI - Types of Franchising Conflicts in Restaurant Business
JO - Journal of Tourism Sciences
PY - 2018
VL - 42
IS - 4
PB - The Tourism Sciences Society Of Korea
SP - 111
EP - 131
SN - 1226-0533
AB - This study investigates key conflict prototypes that inhibit the win-win relationship between franchise headquarters and franchisees according to the franchise development cycle. We analyze the differences among conflict types that can occur depending on the duration of the operation and propose a strategy for sustainable franchising businesses. We identified five potential conflict types in restaurant franchising through Q methodology: Type 1, expectation mismatch; Type 2, economic dissatisfaction; Type 3, headquarters coercion; Type 4, dissatisfaction of revenue sharing; and Type 5, low trust. In the first five years of business, Type 2 and Type 5 were found to be the main sources of conflicts. On the other hand, Type 1, Type 3, and Type 4 emerged as problems after five years of operation.
KW - Franchise conflict;Restaurant franchise;Q-methodology
DO - 10.17086/JTS.2018.42.4.111.131
ER -
Hyo-Jin Kim and YongGu Suh. (2018). Types of Franchising Conflicts in Restaurant Business. Journal of Tourism Sciences, 42(4), 111-131.
Hyo-Jin Kim and YongGu Suh. 2018, "Types of Franchising Conflicts in Restaurant Business", Journal of Tourism Sciences, vol.42, no.4 pp.111-131. Available from: doi:10.17086/JTS.2018.42.4.111.131
Hyo-Jin Kim, YongGu Suh "Types of Franchising Conflicts in Restaurant Business" Journal of Tourism Sciences 42.4 pp.111-131 (2018) : 111.
Hyo-Jin Kim, YongGu Suh. Types of Franchising Conflicts in Restaurant Business. 2018; 42(4), 111-131. Available from: doi:10.17086/JTS.2018.42.4.111.131
Hyo-Jin Kim and YongGu Suh. "Types of Franchising Conflicts in Restaurant Business" Journal of Tourism Sciences 42, no.4 (2018) : 111-131.doi: 10.17086/JTS.2018.42.4.111.131
Hyo-Jin Kim; YongGu Suh. Types of Franchising Conflicts in Restaurant Business. Journal of Tourism Sciences, 42(4), 111-131. doi: 10.17086/JTS.2018.42.4.111.131
Hyo-Jin Kim; YongGu Suh. Types of Franchising Conflicts in Restaurant Business. Journal of Tourism Sciences. 2018; 42(4) 111-131. doi: 10.17086/JTS.2018.42.4.111.131
Hyo-Jin Kim, YongGu Suh. Types of Franchising Conflicts in Restaurant Business. 2018; 42(4), 111-131. Available from: doi:10.17086/JTS.2018.42.4.111.131
Hyo-Jin Kim and YongGu Suh. "Types of Franchising Conflicts in Restaurant Business" Journal of Tourism Sciences 42, no.4 (2018) : 111-131.doi: 10.17086/JTS.2018.42.4.111.131