Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
The Effects of Self-determination Factors on Customer Participation, Brand Commitment, and Brand Loyalty: Focusing on Customers Using Five-star Hotel Rooms
- Journal of Tourism Sciences
- Abbr : JTS
- 2018, 42(5), pp.73-96
- DOI : 10.17086/JTS.2018.42.5.73.96
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Son， Young-A 1, Lee, Hyung-ryong 1
1세종대학교
Excellent Accredited
ABSTRACT
This study was carried out to find out the autonomy, competence, and relatedness, which are self-determined psychological needs, on customer participation, brand commitment, and brand loyalty for customers using five-star hotel rooms in Korea. The survey was conducted from February 1 to February 10, 2018. A total of 353 copies were distributed online, and 301 copies were used for the empirical analysis. For the research analysis, SPSS 22.0 and AMOS 22.0 were used to carry out frequency analysis, descriptive statistical analysis, confirmatory factor analysis, and structural model verification. According to the analyses results, self-determination factors consisted of three factors of autonomy, competence, and relatedness, and they were found to have a positive (+) effect in relation to customer participation. Also, customer participation was found to have a positive (+) effect in relation to consumers' brand commitment and brand loyalty. Finally, brand commitment of customers using five-star hotel rooms was also found to have a positive (+) significant influence relationship with brand loyalty. With new marketing plans to increase the profits of hotel companies, this study provides meaningful implications for the industry and academia.
Statistics
-
474 Viewed
-
2 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
강병남
/ 2016
/
The Influence of the Corporation Association of Korean Buffet Restaurant on Relationship Quality and Brand Loyalty
/ Culinary Science & Hospitality Research
/ (사)한국조리학회
22(7)
: 232~252
[journal]
고동우
/ 2005
/
Differences of Endogenous Experience and Exogenous Experience with a Planned Festival
/ 관광레저연구
/ (사)한국관광레저학회
17(4)
: 45~64
[journal]
김구현
/ 2017
/
The Effect of Self-determination Factors on the Acceptance Attitude Concerning SNS Advertising for Hotel Products
/ 관광학연구
/ 한국관광학회
41(4)
: 63~77
[journal]
김기옥
/ 2006
/
A Search for the Consumption Life-World of City Wivesthrough their Daily Consumption Life Experiences
/ 소비자학연구
/ 한국소비자학회
17(3)
: 21~41
[journal]
김도희
/ 2014
/
The Effect of Brand Personality on Consumer-Brand Relationships, Consumer Satisfaction, and Brand Loyalty: A Focus on Starbucks
/ 관광학연구
/ 한국관광학회
38(8)
: 75~100
[journal]
김유경
/ 2010
/
Study on the Influence Customer Participation in Service Production Process has on Customer Satisfaction and Consequence Variables -Subjecting Family Restaurant-
/ 마케팅논집(Journal of Marketing Studies)
/ 한국전략마케팅학회
18(1)
: 1~22
[journal]
김재영
/ 2010
/
Influence upon Brand Commitment, made by Dual Channel of Brand Attitude and Brand Attachment through On-line Brand Experience
/ 경영과 정보연구
/ 대한경영정보학회
29(3)
: 123~146
[journal]
김찬우
/ 2016
/
A Study on the Effects of Restaurant Franchise Brand Equity and Value on Customer Loyalty and Customer Satisfaction
/ Culinary Science & Hospitality Research
/ (사)한국조리학회
22(7)
: 222~234
[journal]
김철완
/ 2012
/
The Impact of Brand SNS Commitment on Brand Loyalty
/ 상품학연구
/ 한국상품학회
30(2)
: 107~116
[journal]
노진경
/ 2015
/
The Effect of The Firm's Product Recall on Brand Trust, Corporate Trust, Brand Loyalty and Brand Recommendation Intentions
/ 글로벌경영학회지
/ 글로벌경영학회
12(3)
: 21~47
[journal]
무시원
/ 2016
/
The Effect of Hotel Brand Experience on Brand Trust, Brand Attachment and Brand Commitment
/ 한국콘텐츠학회 논문지
/ 한국콘텐츠학회
16(12)
: 410~421
[journal]
민상현
/ 2017
/
Social factors of fine dining restaurant servicescape influencing customer’s brand commitment via customer’s social identity
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
26(3)
: 39~55
[journal]
박민숙
/ 2010
/
The Study on The Application of CRM Information and Adaptive Service for Improving The Customer Voluntary Participation and Cooperation in Hotel Industry
/ 관광레저연구
/ (사)한국관광레저학회
22(1)
: 73~96
[journal]
박수진
/ 2015
/
A Study on the Effects of the Characteristics of SNS Providing Restaurant Information on Relation Commitment and Relationship Retention Intention : Targeting Users of Restaurant Information
/ 관광연구저널
/ 한국관광연구학회
29(6)
: 213~231
[journal]
배우암
/ 2016
/
Core Influential Factors of Brand Loyalty in the Hotel Industry
/ 관광연구
/ 대한관광경영학회
31(7)
: 167~192
[journal]
서문식
/ 2008
/
The Scale Development of Customer Participation in Service Settings: PARTICQUAL
/ 마케팅연구
/ 한국마케팅학회
23(4)
: 105~135
[journal]
서문식
/ 2010
/
A study on the voluntary determinants of customer participation and effects on service quality in service encounter - focused on self-determination theory -
/ 소비문화연구
/ 한국소비문화학회
13(2)
: 61~93
[journal]
서문식
/ 2010
/
The Roles of Customer Participation Behavior and Citizenship Behavior in the Relationship Development
/ 마케팅연구
/ 한국마케팅학회
25(1)
: 159~193
[journal]
서문식
/ 2013
/
A Study on the Role of Perceived Self-Determination in Relationship Marketing : Longitudinal Approach in Relationship Development and Maintenance Phase
/ 마케팅관리연구
/ 한국마케팅관리학회
18(4)
: 45~86
[journal]
서철현
/ 2010
/
Influence of Brand Awareness, Image, and Commitment in the Munkyung Traditional Tea Bowl Festival on the Brand Loyalty
/ 관광연구
/ 대한관광경영학회
25(1)
: 167~184
[journal]
성낙봉
/ 2014
/
The Effect of Brand Experiences on Customer-Brand Relationship Commitment and Brand Loyalty: Focused on the Regional Brand Product
/ 관광경영연구
/ 관광경영학회
18(1)
: 143~162
[journal]
손해경
/ 2012
/
Verifying the Moderating Effects of Self-Determination (SDT) on the Relationship between Emotional States and Behavioral Intentions after Festivals
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
21(3)
: 189~204
[journal]
송지희
/ 2017
/
When Do Customers Participate in the Firm’s New Product Development Website? Exploring the Role of Customers’ Self-Determination and Empowerment
/ 마케팅관리연구
/ 한국마케팅관리학회
22(4)
: 31~51
[journal]
안광호
/ 2008
/
The Effect of Product Benefit on Brand Attachment and Brand Commitment: the moderating effect of product type and self-monitoring
/ 소비자학연구
/ 한국소비자학회
19(1)
: 169~189
[journal]
안진우
/ 2016
/
The Influence of Customer Participation on Encounter Provider’s Job Performance- Dyadic Approach
/ 마케팅관리연구
/ 한국마케팅관리학회
21(1)
: 69~87
[journal]
여정경
/ 2011
/
Structural Relationship among Hotel Brand Benefit, Brand Attachment, and Brand Commitment
/ 관광레저연구
/ (사)한국관광레저학회
23(8)
: 81~99
[journal]
오서경
/ 2017
/
The Effect of Social-face Sensitivity on Customer Participation Behavior and Customer Citizenship Behavior in Restaurants
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
26(2)
: 119~137
[journal]
오재신
/ 2013
/
The Effects of Physical Environment on Brand Image, Customer Satisfaction, and Brand Loyalty in Coffee Shop Franchises
/ 유통경영학회지
/ 한국유통경영학회
16(3)
: 105~119
[journal]
윤만희
/ 2005
/
Effects of Personal Values and Service Encounter Characteristics on Customer participation Behavior
/ 마케팅관리연구
/ 한국마케팅관리학회
10(1)
: 139~163
[journal]
윤성환
/ 2015
/
A Study of the Structural Relationships of Brand Image, Brand Trust, Brand Commitment, Customer Satisfaction and Brand Loyalty - Focusing on Leading Korean Brands in China -
/ 중국학연구
/ 중국학연구회
(73)
: 323~361
[journal]
윤세목
/ 2017
/
The Impact of Customer Participation and Expertise on the Co-creation of Value and Customer Trust of Hotel Users.
/ Tourism Research
/ 한국관광산업학회
42(2)
: 131~150
[journal]
이동헌
/ 2016
/
An Exploratory Study of the Effect of Self Determination and Attributes on the Choice of Travel Product and Satisfaction
/ 고객만족경영연구
/ 한국고객만족경영학회
18(2)
: 37~56
[journal]
이미혜
/ 2012
/
A Study on the effect of Brand Personality of Regional Festival on Brand Attitude and Brand Loyalty
/ 관광경영연구
/ 관광경영학회
16(2)
: 135~155
[journal]
이미혜
/ 2014
/
On the Effects Participation of the Customer’s Self-Determination in Travel Service Encounter on Perceived Responsibility, Satisfaction, and Behavior Intention
/ 관광연구저널
/ 한국관광연구학회
28(12)
: 93~110
[journal]
이미혜
/ 2014
/
A Study on the Effects of Customer Participation, Customer Satisfaction, Brand Loyalty in Airline Service Encounter
/ 글로벌경영학회지
/ 글로벌경영학회
11(2)
: 213~234
[journal]
이보배
/ 2012
/
Effect of Hotel Parent Brand Image, Loyalty, and Perceived Fit on Customer‘s Attitude towards Midscale and Economy Hotel Brand Extension: Focused on Global Mega Chain Hotel Brands
/ 관광학연구
/ 한국관광학회
36(4)
: 165~186
[journal]
이애리
/ 2017
/
Hotel Brand Self-image, Customers Trust, Attitude Toward Hotel Brand : Focused on Deluxe Hotel
/ 관광레저연구
/ (사)한국관광레저학회
29(5)
: 101~123
[journal]
이홍희
/ 2015
/
Customer Satisfaction Factors in Deluxe Hotels at Myeong-dong Using Kano’s Model
/ 서비스경영학회지
/ 한국서비스경영학회
16(4)
: 121~139
[journal]
임정우
/ 2017
/
The Effect of Brand Value on Brand Prestige and Brand Loyalty from The Perception of In-bound Chinese Tourists to Korea’s 5-Star Hotels : Including Brand Prestige’s Mediating Role
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
26(2)
: 79~98
[journal]
전정아
/ 2011
/
The Structural Relationship between Hotel Brand Equity and Extended Brand Performance
/ 관광학연구
/ 한국관광학회
35(8)
: 57~77
[journal]
차성미
/ 2015
/
Understanding of Customers’ Participation and Citizenship Behavior in the Restaurant Industry using Critical Incidents Technique
/ 관광학연구
/ 한국관광학회
39(8)
: 169~193
[journal]
남화정
/ 2011
/
The Effects of Dialogic Communication on Customer Satisfaction and Loyalty in Corporate Blogs : Focus on Comparing This with Perceived Interactivity
/ PR연구
/ 한국PR학회
15(2)
: 40~82
[journal]
최미영
/ 2011
/
The Effect of New Luxury Fashion Brand’s Product Benefit on Brand Loyalty and Brand Commitment - Focus on dual path model by brand Attitude and brand Attachment -
/ 한국의류산업학회지
/ 한국의류산업학회
13(5)
: 717~727
[journal]
최세린
/ 2015
/
A Study about the Effects of Total Customer Experience in a Restaurant Flagship Store on Affective Commitment and Brand Loyalty
/ 외식경영연구
/ 한국외식경영학회
18(6)
: 53~74
[journal]
최순화
/ 2008
/
Consumers' Devotion to Brands: Focusing on Affectional and Behavioral Devotion
/ 한국심리학회지: 소비자·광고
/ 한국소비자·광고심리학회
9(1)
: 45~67
[journal]
최윤기
/ 2011
/
A Study on the Relationship between Customer Participation and Satisfaction in the Service Encounter
/ 대한경영학회지
/ 대한경영학회
24(4)
: 2121~2139
[journal]
최해숙
/ 2016
/
The Effects of Self-congruity with Wine Brand on Brand Attitude and Brand Loyalty
/ 관광학연구
/ 한국관광학회
40(4)
: 87~107
[journal]
최형민
/ 2011
/
The Effect of Coffee Shop Customers' Experiential Value on Brand Attitude and Brand Loyalty: A Focus on the Moderating Effect of Brand Nationality
/ 관광학연구
/ 한국관광학회
35(3)
: 243~266
[journal]
하동현
/ 2017
/
The effects of airline service brand dimensions on brand attachment and brand commitment mediated by self-image congruence
/ 관광연구
/ 대한관광경영학회
32(4)
: 193~217
[journal]
한광석
/ 2011
/
The Effect of the Whole Experience of Online Brand on the Consumer-Brand Relationship, Brand Attachment and Brand Commitment : With the Users of Naver Brand Cafe.
/ 경영과 정보연구
/ 대한경영정보학회
30(1)
: 159~185
[journal]
황용철
/ 2014
/
Structural Relations Among Self-Determination, Cognitive Dissonance and Attitude in The Service Brand Choice
/ 마케팅논집(Journal of Marketing Studies)
/ 한국전략마케팅학회
22(4)
: 175~197
[web]
/ 2016
/ 문화체육관광부
/ www.mcst.go.kr
[web]
/ 2018
/ 한경경제용어사전
/ http://dic.hankyung.com
[journal]
Aaker, J.
/ 2004
/ When good brands do bad
/ Journal of Consumer Research
31(1)
: 1~16
[book]
Assael, H.
/ 1992
/ Consumer behavior and marketing
[journal]
Baard, P. P.
/ 2004
/ Intrinsic need satisfaction: A motivational basis of performance and weil‐being in two work settings
/ Journal of Applied Social Psychology
34(10)
: 2045~2068
[journal]
Bagozzi, R. P.
/ 1988
/ On the evaluation of structural equation models
/ Journal of the Academy of Marketing Science
16(1)
: 74~94
[journal]
Bendapudi, N.
/ 2003
/ Psychological implications of customer participation in co-production
/ Journal of Marketing
67(1)
: 14~28
[journal]
Bitner, M. J.
/ 1997
/ Customer contributions and roles in service delivery
/ International Journal of Service Industry Management
8(3)
: 193~205
[journal]
Callarisa, L.
/ 2012
/ Harnessing social media platforms to measure customer-based hotel brand equity
/ Tourism Management Perspectives
4
: 73~79
[journal]
Cermak, D. S.
/ 1994
/ Customer participation in service specification and delivery
/ Journal of Applied Business Research
10(2)
: 90~100
[journal]
Chan, K. W.
/ 2010
/ Is customer participation in value creation a double-edged sword? Evidence from professional financial services across cultures
/ Journal of Marketing
74(3)
: 48~64
[journal]
Chaudhuri, A.
/ 2001
/ The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty
/ Journal of Marketing
65(2)
: 81~93
[journal]
Czepiel, J. A.
/ 1990
/ Service encounters & service relationships, implications for research
/ Journal of Business Research
20(1)
: 13~21
[book]
Dabholkar, P.
/ 1990
/ Developments in Marketing Science
/ Academy of Marketing Science
: 483~487
[book]
Deci, E. L.
/ 1980
/ The psychology of self-determination
/ Free Press
[journal]
Deci, E. L.
/ 1986
/ The support of autonomy and the control of behavior
/ Journal of Personality and Social Psychology
53(6)
: 1024~1037
[book]
Deci, E. L.
/ 2002
/ Handbook of self-determination research
/ University Rochester Press
[journal]
Dholakia, U. M.
/ 2006
/ How customer self-determination influences relational marketing outcomes: evidence from longitudinal field studies
/ Journal of Marketing Research
43(1)
: 109~120
[journal]
Dick, A. S.
/ 1994
/ Customer loyalty:toward an integrated conceptual framework
/ Journal of the Academy of Marketing Science
22(2)
: 99~113
[journal]
Fornell, C.
/ 1981
/ Evaluating structural equation models with unobservable variables and measurement error
/ Journal of Marketing Research
18(1)
: 39~50
[thesis]
Fournier, S. M.
/ 1996
/ A consumer-brand relationship framework for strategic brand management
/ Doctoral
/ University of Florida
[journal]
Fullerton, G.
/ 2003
/ When does commitment lead to loyalty?
/ Journal of Service Research
5(4)
: 333~344
[journal]
Fullerton, G.
/ 2005
/ The impact of brand commitment on loyalty to retail service brands
/ Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration
22(2)
: 97~110
[journal]
Gundlach, G. T.
/ 1995
/ The structure of commitment in exchange
/ Journal of Marketing
59(1)
: 78~92
[book]
Healey, M.
/ 2009
/ What is branding?
/ Gustavo Gili
[book]
Jacoby, J.
/ 1978
/ Brand loyalty:Measurement and management
/ John Wiley & Sons Incorporated
[journal]
Jang, H.
/ 2008
/ The influence of on-line brand community characteristics on community commitment and brand loyalty
/ International Journal of Electronic Commerce
12(3)
: 57~80
[journal]
Kao, D. T.
/ 2016
/ The moderating roles of ad claim type and rhetorical style in the ads of competitor brands for diluting the consumers' brand commitment to the existing brands
/ Asia Pacific Management Review
21(1)
: 9~17
[journal]
Kasser, T.
/ 1992
/ Motivation and employee-supervisor discrepancies in a psychiatric vocational rehabilitation setting
/ Rehabilitation Psychology
37(3)
: 175~178
[journal]
Keaveney, S. M.
/ 1995
/ Customer switching behavior in service industries: An exploratory study
/ The Journal of Marketing
59(2)
: 71~82
[book]
Keller, K. L.
/ 2008
/ Strategic brand management:Building, measuring, and managing brand equity
/ Prentice Hall
[journal]
Keller, K. L.
/ 2002
/ Three questions you need to ask about your brand
/ Harvard Business Review
80(9)
: 80~89
[journal]
Kelley, S. W.
/ 1990
/ Customer participation in service production and delivery
/ Journal of Retailing
66(3)
: 315~335
[journal]
Kim, J.
/ 2008
/ Antecedents of true brand loyalty
/ Journal of Advertising
37(2)
: 99~117
[journal]
Lacey, R.
/ 2007
/ Relationship drivers of customer commitment
/ Journal of Marketing Theory and Practice
15(4)
: 315~333
[journal]
Larsson, R.
/ 1989
/ Organization and customer: Managing design and coordination of services
/ Academy of Management Review
14(2)
: 213~233
[journal]
Lengnick-Hall, C. A.
/ 2000
/ From recipient to contributor:Examining customer roles and experienced outcomes
/ European Journal of Marketing
34(3/4)
: 359~383
[journal]
Leung, X. Y.
/ 2015
/ The marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter
/ Journal of Hospitality & Tourism Research
39(2)
: 147~169
[journal]
Levesque, C.
/ 2004
/ Autonomy and competence in German and American university students: A comparative study based on self-determination theory
/ Journal of Educational Psychology
96(1)
: 68~84
[journal]
Lin, L. Y.
/ 2010
/ The relationship of consumer personality trait, brand personality and brand loyalty: An empirical study of toys and video games buyers
/ Journal of Product & Brand Management
19(1)
: 4~17
[journal]
Mathew, V.
/ 2012
/ Direct and indirect effect of brand credibility, brand commitment and loyalty intentions on brand equity
/ Economic Review: Journal of Economics &Business/Ekonomska Revija: Casopis za Ekonomiju i Biznis
10(2)
: 73~82
[journal]
Mattila, A. S.
/ 2001
/ Emotional bonding and restaurant loyalty
/ The Cornell Hotel and Restaurant Administration Quarterly
42(6)
: 73~79
[journal]
Oliver, R. L.
/ 1999
/ Whence consumer loyalty?
/ The Journal of Marketing
63
: 33~44
[journal]
Pimentel, R. W.
/ 2004
/ A model for consumer devotion: Affective commitment with proactive sustaining behaviors
/ Academy of Marketing Science Review
5
: 1~45
[journal]
Raju, S.
/ 2009
/ The moderating effect of brand commitment on the evaluation of competitive brands
/ Journal of Advertising
38(2)
: 21~36
[book]
Reis, H. T.
/ 2000
/ Handbook of research methods in social and personality psychology
/ Cambridge University Press
[book]
Rodie, A. R.
/ 2000
/ Handbook of Services Marketing and Management
/ Sage
: 111~125
[journal]
Ryan, R. M.
/ 2000
/ Intrinsic and extrinsic motivations: Classic definitions and new directions
/ Contemporary Educational Psychology
25(1)
: 54~67
[book]
Silpakit, P.
/ 1985
/ Services Marketing in a Changing Environment
/ American Marketing Association
: 117~121
[journal]
Solomon, M. R.
/ 1985
/ A role theory perspective on dyadic interactions: the service encounter
/ Journal of Marketing
49(1)
: 99~111
[report]
Wind, J.
/ 2000
/ Customerization, The Next Revolution in Mass Customization, Marketing Science Institute Working Paper
/ Marketing Science Institute
[journal]
Yim, C. K.
/ 2012
/ Do customers and employees enjoy service participation? Synergistic effects of self-and other-efficacy
/ Journal of Marketing
76(6)
: 121~140