@article{ART002345578},
author={JIN BO RA and Lee, Sang-Ho},
title={A Grounded Theory Approach to Tourism Volunteer SNS Work Processes: A Case of University Student Supporters and SNS Tourism Public Relations},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2018},
volume={42},
number={5},
pages={97-116},
doi={10.17086/JTS.2018.42.5.97.116}
TY - JOUR
AU - JIN BO RA
AU - Lee, Sang-Ho
TI - A Grounded Theory Approach to Tourism Volunteer SNS Work Processes: A Case of University Student Supporters and SNS Tourism Public Relations
JO - Journal of Tourism Sciences
PY - 2018
VL - 42
IS - 5
PB - The Tourism Sciences Society Of Korea
SP - 97
EP - 116
SN - 1226-0533
AB - This study aimed to analyze the process of tourism public relations by applying grounded theory to university students who participated in SNS tourism public relations, which has been recognized as a new form of tourism volunteer activity. The literature reviewed major concepts and prior research. For this study, university student supporters in Changwon City were interviewed. As a result, 26 subcategories and 15 categories were derived from 86 concepts. The students did not realize that SNS tourism public relation activities were volunteer activities. However, by participating in activities they felt responsibility and pride through writing publicity posts. The final core category was “the understanding of localization and the value of tourism volunteer activities along with original personal goals.” This study provides an analysis and understanding of new phenomena and provides basic data for empirical research related to online tourism volunteer activities. Management directions for online tourism public relations volunteer activities are also discussed.
KW - Tourism volunteer;Local tourism public relations;Grounded theory;SNS supporters;University student tourism public relations
DO - 10.17086/JTS.2018.42.5.97.116
ER -
JIN BO RA and Lee, Sang-Ho. (2018). A Grounded Theory Approach to Tourism Volunteer SNS Work Processes: A Case of University Student Supporters and SNS Tourism Public Relations. Journal of Tourism Sciences, 42(5), 97-116.
JIN BO RA and Lee, Sang-Ho. 2018, "A Grounded Theory Approach to Tourism Volunteer SNS Work Processes: A Case of University Student Supporters and SNS Tourism Public Relations", Journal of Tourism Sciences, vol.42, no.5 pp.97-116. Available from: doi:10.17086/JTS.2018.42.5.97.116
JIN BO RA, Lee, Sang-Ho "A Grounded Theory Approach to Tourism Volunteer SNS Work Processes: A Case of University Student Supporters and SNS Tourism Public Relations" Journal of Tourism Sciences 42.5 pp.97-116 (2018) : 97.
JIN BO RA, Lee, Sang-Ho. A Grounded Theory Approach to Tourism Volunteer SNS Work Processes: A Case of University Student Supporters and SNS Tourism Public Relations. 2018; 42(5), 97-116. Available from: doi:10.17086/JTS.2018.42.5.97.116
JIN BO RA and Lee, Sang-Ho. "A Grounded Theory Approach to Tourism Volunteer SNS Work Processes: A Case of University Student Supporters and SNS Tourism Public Relations" Journal of Tourism Sciences 42, no.5 (2018) : 97-116.doi: 10.17086/JTS.2018.42.5.97.116
JIN BO RA; Lee, Sang-Ho. A Grounded Theory Approach to Tourism Volunteer SNS Work Processes: A Case of University Student Supporters and SNS Tourism Public Relations. Journal of Tourism Sciences, 42(5), 97-116. doi: 10.17086/JTS.2018.42.5.97.116
JIN BO RA; Lee, Sang-Ho. A Grounded Theory Approach to Tourism Volunteer SNS Work Processes: A Case of University Student Supporters and SNS Tourism Public Relations. Journal of Tourism Sciences. 2018; 42(5) 97-116. doi: 10.17086/JTS.2018.42.5.97.116
JIN BO RA, Lee, Sang-Ho. A Grounded Theory Approach to Tourism Volunteer SNS Work Processes: A Case of University Student Supporters and SNS Tourism Public Relations. 2018; 42(5), 97-116. Available from: doi:10.17086/JTS.2018.42.5.97.116
JIN BO RA and Lee, Sang-Ho. "A Grounded Theory Approach to Tourism Volunteer SNS Work Processes: A Case of University Student Supporters and SNS Tourism Public Relations" Journal of Tourism Sciences 42, no.5 (2018) : 97-116.doi: 10.17086/JTS.2018.42.5.97.116