Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
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A Grounded Theory Approach to Tourism Volunteer SNS Work Processes: A Case of University Student Supporters and SNS Tourism Public Relations
- Journal of Tourism Sciences
- Abbr : JTS
- 2018, 42(5), pp.97-116
- DOI : 10.17086/JTS.2018.42.5.97.116
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
JIN BO RA 1, Lee, Sang Ho 1
1부산대학교
Excellent Accredited
ABSTRACT
This study aimed to analyze the process of tourism public relations by applying grounded theory to university students who participated in SNS tourism public relations, which has been recognized as a new form of tourism volunteer activity. The literature reviewed major concepts and prior research. For this study, university student supporters in Changwon City were interviewed. As a result, 26 subcategories and 15 categories were derived from 86 concepts. The students did not realize that SNS tourism public relation activities were volunteer activities. However, by participating in activities they felt responsibility and pride through writing publicity posts. The final core category was “the understanding of localization and the value of tourism volunteer activities along with original personal goals.” This study provides an analysis and understanding of new phenomena and provides basic data for empirical research related to online tourism volunteer activities. Management directions for online tourism public relations volunteer activities are also discussed.
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This paper was written with support from the National Research Foundation of Korea.