Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
The Impact of Social Ties, Trust, and Adoption on Intention in Sharing Travel Information on Social Network Sites
- Journal of Tourism Sciences
- Abbr : JTS
- 2018, 42(5), pp.117-136
- DOI : 10.17086/JTS.2018.42.5.117.136
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
1동국대학교
Excellent Accredited
ABSTRACT
This study aims to investigate the structural relationship among social ties, trust, adoption, and intention in sharing travel information in social network sites (SNS). Four hypotheses were developed based on social capital theory in order to examine the travel information sharing model, which emphasizes structural social capital - bonding and bridging social capital - on SNS. The hypotheses were tested with a sample of 448 travelers who had used SNS for trip plans or sharing travel information. Partial least square (PLS) path modeling was employed to analyze collected data. The results suggested that bonding social capital (strong ties) positively affected all four trust factors while bridging social capital (weak ties) positively affected three trust factors, with the exception of integrity. Only two trust factors, competence and predictability, positively affected information adoption and intention to share travel information on SNS. The theoretical and practical implications for social media marketing are discussed.
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