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Association Rule Analysis and Application of Informal Data on Accommodations: Demand and Supply Perspective in IRTS 2008

Hyojae Joun 1

1(재)한국문화관광연구원

Excellent Accredited

ABSTRACT

The UNWTO’s IRTS 2008 is an international tourism statistics standard to compare the economic scale of the tourism industry and to understand the growth of the industry. IRTS 2008 prioritizes economic access based on tourism expenditure as a mediator between demand and supply for statistics of demand (tourists) and supply (tourism industry) statistics. In this study, we collected unstructured data describing tourists' “experiential activities as a method for typing tourists” changes through online data, and analyzed the accommodation services through association rule analysis. As a method to typify Korean portal blog data, a step-by-step approach through validity and feedback was found to be effective. IRTS 2008 showed that accommodation service can classify type as detailed accommodation by the experience of domestic tourists, and this type of supply is expanded to area, companion, and demand level in addition to facility.

Citation status

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