Estimating the Potential Demand of Pasture Experience Tourism: A Comparison of Onsite Interview and Online Survey Modes (조사방법에 따른 산지축산 체험관광 잠재수요 추정치 비교 - 현지 인터뷰조사와 온라인조사 -)

Kim sehyuk (김세혁); KIM TAE KYUN (김태균)

doi:10.17086/JTS.2018.42.6.11.28

Estimating the Potential Demand of Pasture Experience Tourism: A Comparison of Onsite Interview and Online Survey Modes

Journal of Tourism Sciences
Abbr : JTS
2018, 42(6), pp.11-28
DOI : 10.17086/JTS.2018.42.6.11.28
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Kim sehyuk ¹, KIM TAE KYUN ²

¹경북대학교 농업과학기술연구소
²경북대학교

Excellent Accredited

ABSTRACT

The purpose of this study is to compare the estimated potential demand of pasture experience tourism between onsite interview and online survey modes. The potential demand was estimated using a logit model based on 1,280 questionnaires that were administered using onsite interview and online modes. The results show that experience fee, gender, age, monthly household income, survey mode, and experience of pasture tourism are important factors in potential demand of pasture experiences. The potential demand was estimated to be 22,469∼32,382 thousand people for an experience fee of 20,000 Korean Won, 12,733∼28,423 thousand people for 40,000 Won, 5,853∼23,559 thousand people for 60,000 Won, 2,373∼18,277 thousand people for 80,000 Won, and 908∼13,257 thousand people for 100,000 Won, respectively. The results also indicate that potential demand by online survey was 34.5% higher than onsite interview survey. Therefore, when using an online survey, it should be considered as a way to reduce hypothetical bias.

KEYWORDS

Pasture experience tourism, Potential demand, Onsite interview survey, Online survey, Logit model

Citation status

* References for papers published after 2023 are currently being built.

[journal] 강석규 / 2016 / Estimating the Economic Value of Boat Fishing Experience Activity Using Travel Cost Method: Focused on Jeju Island’s Chagwido / 수산경영론집 / 한국수산경영학회 47(2) : 33~41

[journal] 강석규 / 2015 / A Study on Tourism Effects of Marine Ranching Business Using Travel Cost Model / 관광레저연구 / (사)한국관광레저학회 27(4) : 63~81

[other] 강원도 / 2016 / 강원도 축산체험 목장 소득 매년 증가하여 6차 산업 견인

[journal] 김승규 / 2016 / Estimation of Potential Demand for Apple Agritourism / 관광연구 / 대한관광경영학회 31(2) : 185~201

[journal] 김진옥 / 2013 / Estimating Recreation Benefits of Visiting Jeollabuk-do Provincial Parks Using Travel Cost Method / 한국산림휴양학회지 / 한국산림휴양복지학회 17(3) : 93~103

[journal] 김태균 / 2017 / Estimating participation rate of the PyeongChang 2018 Winter Olympic Games / 관광연구 / 대한관광경영학회 32(1) : 1~18

[web] / 2016 / http://mafra.go.kr / 농림축산식품부 / http://mafra.go.kr

[web] / 2016 / http://www.rda.go.kr / 농촌진흥청 / http://www.rda.go.kr

[web] / 2013 / http://rd.dcic.co.kr / 농협젖소개량사업소 / http://rd.dcic.co.kr

[journal] 박용민 / 2016 / Factors affecting participation in regional linked tourism by festival visitors / 관광연구 / 대한관광경영학회 31(2) : 151~165

[book] 석현덕 / 2013 / 산지축산 유럽사례및 시사점 / 한국농촌경제연구원

[journal] 엄영숙 / 2006 / Measuring Recreation Demand and Access Values for Byunsan Peninsula National Park: An Application of Count Data Model / 공공경제 / 한국재정학회 11(2) : 171~193

[journal] 이승길 / 2011 / Determinants of Demand for a Natural Park - Estimating Participation and Consumption - / 관광연구 / 대한관광경영학회 26(3) : 339~360

[journal] 이은수 / 2006 / Determinants of Inbound Travelers' Destination Activity Preference / 호텔경영학연구 / 한국호텔외식관광경영학회 15(5) : 153~167

[journal] 이창근 / 2010 / The Estimation of a Probability to visit the Yeosu Aquariumwith an Ordered Logit Model / 농촌계획 / 한국농촌계획학회 16(1) : 1~8

[journal] 이희승 / 2006 / An Analysis of Determinants of Preferred Types of Korean Wave Tourism Using the Multinominal Logit Model / 관광학연구 / 한국관광학회 30(3) : 203~224

[journal] 이희찬 / 2002 / Determinants of Visitor Expenditures on a Local Festival A Tobit Analysis / 관광학연구 / 한국관광학회 26(1) : 31~46

[journal] 이희찬 / 2007 / Estimating the Size of Rural TourismVolumes and Expenditures / 관광학연구 / 한국관광학회 31(4) : 159~180

[journal] 정오현 / 2009 / Estimating Non-Market Valuation of Natural Tourism Resources(Taejongdae) using DB-DC Contingent Valuation Method / 관광학연구 / 한국관광학회 33(3) : 391~409

[web] / 2017 / http://kosis.kr / 통계청 / http://kosis.kr

[other] 한국농촌경제연구원 / 1982 / 산지초지의 개발방향과 그 경제성

[journal] 한상현 / 2016 / Estimation for the Change of Demand Determinants of a Cultural Festival: Focused on Comparing Demands of BIFF 2007/2014 / 관광학연구 / 한국관광학회 40(3) : 125~142

[journal] Banzhaf, H. S. / 2006 / Valuation of natural resource improvements in the adirondacks / Land Economics 82(3) : 445~464

[journal] Berrens, R. P. / 2003 / The advent of internet surveys for political research : A comparison of telephone and internet samples / Political Analysis 11(1) : 1~22

[journal] Cai, L. A. / 1998 / Analyzing household food expenditure patterns on trips and vacation : A tobit model / Journal of Hospitality &Tourism Research 22(4) : 338~358

[book] Greene, W. H. / 2008 / Econometric analysis / Prentice Hall Inc

[journal] Hong, G. S. / 1999 / Travel expenditure patterns of elderly households in the US / Tourism Recreation Research 24(1) : 43~52

[journal] Hudson, D. / 2006 / Telephone presurveys, self-selection, and non-response bias to mail and internet surveys in economic research / Applied Economics Letters 11(4) : 237~240

[journal] Imanura, N. / 1994 / How to design the rural area / Journal of JSIDRE 62(1) : 1~6

[journal] Lee, C. K. / 2013 / Estimating the effects of different admission fees on revenues for a megaevent using a contingent valuation method / Tourism Economics 19(1) : 147~159

[journal] Lee, C. K. / 2016 / Comparison of preservation values between internet and interview survey modes : the case of Dokdo, South Korea / Journal of Environmental Planning and Management 59(1) : 22~43

[journal] Li, H. / 2009 / Public support for reducing US reliance on fossil fuels : Investigating household willingness-to-pay for energy research and development / Ecological Economics 68(3) : 731~742

[journal] Lindhjem, H. / 2011 / Are internet surveys an alternative to face-to-face interviews in contingent valuation? / Ecological Economics 70(9) : 1628~1637

[book] Maddala, G. S. / 1983 / Limited-dependent and qualitative variables in econometrics / Cambridge University Press

[journal] Miller, J. R. / 1981 / Determinants of hunter participation : duck hunting in the Mississippi Flyway / American Journal of Agricultural Economics 63(4) : 677~684

[journal] Mjelde, J. W. / 2016 / Comparison of internet and interview survey modes when estimating willingness to pay using choice experiments / Applied Economics Letters 23(1) : 74~77

[journal] Nielsen, J. S. / 2011 / Use of the internet for willingness-to-pay surveys : A comparison of face-to-face and web-based interview / Resource and Energy Economics 33(1) : 110~129

[journal] Song, H. / 2006 / Forecasting international tourist flows to Macau / Tourism Management 27(2) : 214~224

[journal] Walsh, R. G. / 1992 / Effect of price on forecasts of participation in fish and wildlife recreation : An aggregate demand model / Journal of Leisure Research 24(2) : 140~156

[journal] Whitehead, J. C. / 1992 / Measuring use value from recreation participation / Southern Journal of Agricultural Economics 24(1) : 113~119

KJCKorea
Journal Central

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

Estimating the Potential Demand of Pasture Experience Tourism: A Comparison of Onsite Interview and Online Survey Modes

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

Estimating the Potential Demand of Pasture Experience Tourism: A Comparison of Onsite Interview and Online Survey Modes

ABSTRACT

KEYWORDS

Statistics

Tools

Issue List

Citation status

KCI Citation Counts (5)

REFERENCES (40) * References for papers published after 2023 are currently being built.

Search PDF

Citation

* References for papers published after 2023 are currently being built.