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The Study of Moderating Effects of Perceived Value Between Participants’ Selective Attributes and Satisfaction in an Agricultural Exhibition

Hwang, Jungjin 1

1경남대학교

Excellent Accredited

ABSTRACT

The purpose of this study is to investigate the relationship between participants’ selective attributes and satisfaction in an agricultural exhibition. In addition, this study also examined the moderating effects of perceived value between participants’ selective attributes and satisfaction. The results indicate that professionalism had a statistically positive impact on participants’ satisfaction. Participants’ perceived value moderated the relationship between independent variables (i.e., professionalism and ease of participation) and a dependent variable (i.e., participants’ satisfaction). Since only a few studies have been conducted regarding agricultural exhibitions, this study provides a bridge to a research gap in an academic area. The findings from this study provide meaningful implications to academics and industry professionals.

Citation status

* References for papers published after 2022 are currently being built.