Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
The Study of Moderating Effects of Perceived Value Between Participants’ Selective Attributes and Satisfaction in an Agricultural Exhibition
- Journal of Tourism Sciences
- Abbr : JTS
- 2018, 42(6), pp.29-42
- DOI : 10.17086/JTS.2018.42.6.29.42
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
1경남대학교
Excellent Accredited
ABSTRACT
The purpose of this study is to investigate the relationship between participants’ selective attributes and satisfaction in an agricultural exhibition. In addition, this study also examined the moderating effects of perceived value between participants’ selective attributes and satisfaction. The results indicate that professionalism had a statistically positive impact on participants’ satisfaction. Participants’ perceived value moderated the relationship between independent variables (i.e., professionalism and ease of participation) and a dependent variable (i.e., participants’ satisfaction). Since only a few studies have been conducted regarding agricultural exhibitions, this study provides a bridge to a research gap in an academic area. The findings from this study provide meaningful implications to academics and industry professionals.
Statistics
-
421 Viewed
-
1 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
권세인
/ 2017
/
An Empirical Study on Evaluation of Agricultural Machinery Expo Using IPA Analysis
/ 한국산학기술학회논문지
/ 한국산학기술학회
18(5)
: 681~691
[journal]
권세인
/ 2017
/
A Longitudinal Comparative Study on the Visitor’s Satisfaction Factors and Revisiting Intention of Expos: Focused on 2010, 2012, and 2016 Agricultural Machinery Expos
/ 한국산학기술학회논문지
/ 한국산학기술학회
18(6)
: 277~289
[journal]
김기현
/ 2016
/
Market Segmentation and Characteristics by Fair Participants evaluation Quality - Based on Korean Medicine - Bio Fair 2014 Jecheon Korea -
/ 한국과학예술융합학회
/ 한국전시산업융합연구원
23
: 17~26
[journal]
김성환
/ 2016
/ 농업활용 드론 기술동향 및 과제
/ 제어로봇시스템학회지
22(3)
: 34~42
[report]
김정섭
/ 2017
/ 최근 귀농ㆍ귀촌 실태와 시사점
/ 한국농촌경제연구원 농정포커스
: 1~20
[journal]
김종경
/ 2011
/
The Relationship between Decision Making Factor and Switching Intentions for the Yacht Event Spectators : The Moderating Effects of Perceived Value
/ 한국스포츠산업경영학회지
/ 한국스포츠산업경영학회
16(4)
: 47~59
[thesis]
김종성
/ 2011
/ 수산물가공식품의 선택속성 및 추구혜택에 관한 연구
/ 박사
/ 호서대학교 벤처전문대학원
[journal]
김주연
/ 2016
/
The Influence of Service Quality of Festival Service Quality on Visitors’ Emotion, Perceived Value and re-visit Intention -Focused on Goyang International Flower Exhibition Festival-
/ 한국콘텐츠학회 논문지
/ 한국콘텐츠학회
16(2)
: 600~608
[journal]
김주연
/ 2014
/
Structural Causality between Service Quality, Emotional Response, Perceived Value and Satisfaction : focused on Yeosu Expo 2012
/ 한국콘텐츠학회 논문지
/ 한국콘텐츠학회
14(3)
: 427~437
[journal]
류시영
/ 2011
/ 관광박람회 참가자의 관여도에 따른 선호정보 차이
/ 경기관광연구
18(1)
: 5~17
[journal]
문태형
/ 2012
/
An Economic Ripple Effect Analysis on the 3rd Made 人 Green Fair
/ 서비스경영학회지
/ 한국서비스경영학회
13(2)
: 279~297
[journal]
민계홍
/ 2005
/
A Study of the Factors Motivating Participants in the International Food Expo with an Emphasis on Degree of Satisfaction and Intentions to Revisit
/ 외식경영연구
/ 한국외식경영학회
8(2)
: 101~118
[journal]
박규동
/ 2011
/
The Effects of Quality Evaluation and Loyalty of Food & Tourism Expo Exhibitor’s:Using factors of Involvement as Mediators
/ 관광연구저널
/ 한국관광연구학회
25(5)
: 331~349
[journal]
박석희
/ 2006
/ 농촌관광박람회 참가자의인지된 노블티가 만족도와 방문의도에 미치는 영향
/ 농어촌관광연구
13(1)
: 49~73
[thesis]
박영민
/ 2012
/ 정부정책의 사회자본 형성기능과 성과에 대한 영향 연구 : 정보화마을사업(Information Network Village)에 대한 실증연구
/ 박사
/ 연세대학교 대학원
[journal]
박영민
/ 2016
/
Strategies of Local Governments for Solving Rural Smart Divide: Focusing on Information Network Village(INVIL) Project
/ 한국지역정보화학회지
/ 한국지역정보화학회
19(3)
: 1~26
[journal]
손해경
/ 2013
/
An Analysis of Structural Relationships between Festival quality, Perceived value, Satisfaction, Loyalty, and Expenditure: A Case of Gyeongbuk Yeongdeok Snow-crab Festival
/ 관광학연구
/ 한국관광학회
37(4)
: 187~210
[journal]
송영석
/ 2011
/
The Influence of Wedding Exposition Service Quality on Visitor's Perceived Value, Satisfaction and Behavioral Intention
/ 관광레저연구
/ (사)한국관광레저학회
23(4)
: 367~386
[journal]
엄완용
/ 2011
/
Study on the Monitoring Assessment on the Expo Visitors - Focusing on the Tour Expo Daegu Gyeongbuk 2011 -
/ 관광연구
/ 대한관광경영학회
26(5)
: 349~362
[journal]
여세희
/ 2004
/
Impacts of Tour Expo Visitors' Participation Motivations, Perceived Constraints and
Perceived Facilitators on Intention to Revisit
/ 관광레저연구
/ (사)한국관광레저학회
16(2)
: 235~251
[journal]
여영숙
/ 2016
/
The mediating effects of tourist image on travel mart service quality and tourist attitude: Focusing on Gyeonggi Travel Mart B2C visitors
/ 관광연구저널
/ 한국관광연구학회
30(11)
: 95~108
[journal]
이인성
/ 2011
/
The Effects of Attraction Attributes and Image of Food &Tourism Expo Participants’ on Satisfaction
/ 관광연구저널
/ 한국관광연구학회
25(4)
: 345~361
[journal]
이창현
/ 2013
/
Analysis on Korean Exhibition Industry By Developing and Using the Index of Exhibition Industry
/ 무역전시연구
/ 한국무역전시학회
8(1)
: 75~90
[journal]
임연우
/ 2015
/
Influence of Selective Attribution of Flower Exhibition on Satisfaction and Re-visits
/ 관광경영연구
/ 관광경영학회
19(5)
: 47~62
[journal]
임영삼
/ 2013
/
The Structural Relationship between Visit Purpose, Visit Value and Satisfaction of a International Golf Fair
/ 한국체육과학회지
/ 한국체육과학회
22(4)
: 323~333
[journal]
임영삼
/ 2015
/
A Study on the Structural Relationship among the Propensity towards International Sports Expositions, the Attractiveness Attribute of Expositions, the Image of Expositions and the Image of Companies
/ 한국체육과학회지
/ 한국체육과학회
24(2)
: 609~619
[journal]
장미화
/ 2013
/
The influence relationship with the participation purpose, attributes of trade fair choice and a satisfaction of exhibitors.
/ 무역전시연구
/ 한국무역전시학회
8(2)
: 43~65
[journal]
장혜원
/ 2016
/
An Exploratory Study on the Conceptualization of Convergence Tourism
/ 관광학연구
/ 한국관광학회
40(3)
: 55~69
[journal]
장혜원
/ 2017
/
Impact of Participation Performance and Long-Term Orientation on Relationship Quality: Focus on Jeju BIO Exhibitor
/ 관광레저연구
/ (사)한국관광레저학회
29(10)
: 293~309
[journal]
전효원
/ 2011
/
The Effects on Sachal Eumsik Involvement of Intention Relation: Moderating Effects of Perceived Value
/ 관광연구저널
/ 한국관광연구학회
25(5)
: 295~313
[journal]
정승훈
/ 2010
/
Relationships between Service Quality, Perceived Value, Satisfaction, and Loyalty -A Case of IhoTewoo Festival in Jeju-
/ 한국콘텐츠학회 논문지
/ 한국콘텐츠학회
10(11)
: 391~402
[journal]
조윤식
/ 2005
/
The Effect Relation of Visitors' Motivation, Exhibition Attributes, and Visitors' Satisfaction
/ 관광레저연구
/ (사)한국관광레저학회
17(1)
: 25~42
[journal]
최종률
/ 2013
/
The Effect of Expectations of The EXPO 2012 YEOSU KOREA’s Visitors to Perceived Value, Satisfaction, and Loyalty
/ 관광레저연구
/ (사)한국관광레저학회
25(8)
: 553~570
[journal]
최재길
/ 2011
/
A Study on Perception Gap of Importance-Satisfaction of Visit Motivations to Medical Tourism Exhibition: Focused on Global Healthcare Frontier Exposition 2009
/ 호텔관광연구
/ 한국호텔관광학회
13(1)
: 179~197
[report]
한국관광공사
/ 2016
/ 2015 MICE 산업의 경제적파급효과 분석
[other]
한국전시산업진흥회
/ 2013
/ 2012년 국내전시산업통계
[thesis]
함종미
/ 2008
/ 박람회 방문객 특성에 따른 참가동기 및 만족도 차이분석 : 2007대구음식관광박람회 중심으로
/ 석사
/ 계명대학교 대학원
[journal]
홍미영
/ 2009
/
A Study on the Factors of Deciding the revisit Intention of a Participant in the Foreign Exhibition - Focused on the motive for participation and the attributes of selecting travel product -
/ 대한경영학회지
/ 대한경영학회
22(6)
: 3509~3527
[journal]
Baker, D. A.
/ 2000
/ Quality, satsfaction, and behavioral intentions
/ Annals of Tourism Research
27(3)
: 785~804
[journal]
Chen, C. F.
/ 2007
/ How destination image and evaluative factors affect behavioral intentions
/ Tourism Management
28(4)
: 1115~1122
[journal]
Cronin, J. J.
/ 2000
/ Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
/ Journal of Retailing
76(2)
: 193~218
[book]
Engel, J.
/ 2001
/ Consumer behavior
/ Houghton Mifflin Harcourt
[journal]
Gardial, S.
/ 1994
/ Comparing consumers’recall of prepurchase and postpurchase product evaluation experiences
/ Journal of Consumer Rearch
20(4)
: 548~560
[book]
Hair Jr.
/ 1998
/ Multivariate data analysis(5th ed)
/ Prentice Hall
[journal]
Kim, C. S.
/ 2002
/ An analysis of event tourist characteristics in Korea Floritopia Site 2002 Anmyon-do
/ Journal of Tourism Management Research
16(1)
: 89~108
[book]
Keeny, R.
/ 1993
/ Decisions with multiple objectives: Preferences and value tradeoffs
/ Cambridge University Press
[book]
Kotler, P.
/ 2010
/ Upper Saddle River
/ Prentice Hall
[book]
Kotler, P.
/ 1996
/ Upper Saddle River
/ Prentice Hall
[journal]
Lee, C. K.
/ 2007
/ Investigating the relationships among perceived value, satisfaction, and recommendations : The case of the Korean DMZ
/ Tourism Management
28(1)
: 204~214
[journal]
Lee, M.
/ 1997
/ Consumer evaluation of fast-food services : A cross-national comparison
/ The Journal of Services Marketing
11(1)
: 39~52
[journal]
Lewis, R.
/ 1981
/ Restaurant advertising : Appeals and consumers’ intentions
/ Journal of Advertising Research
21(5)
: 69~74
[book]
Lovelock, C. H.
/ 2000
/ Service marketing(4th ed)
/ Prentice Hall International
[confproc]
Michael, M.
/ 1993
/ Are trade exhibitions used effectively as promotional tools
/ Proceeding of PCMA Annual Meeting
[book]
Montgomery, R. J.
/ 1995
/ Meeting, convention, and expositions:An introduction to the industry
/ Van Nostrand Reinhold
[book]
Morrow, S. L.
/ 2002
/ The art of the show
/ IAEM Foundation
[journal]
Oh, H.
/ 2000
/ Diners’ perceptions of quality, value, and satisfaction
/ Cornell Hotel and Restaurant Administration Quaterly
41(3)
: 58~66
[journal]
Oliver, R. L.
/ 1980
/ A cognitive model of the antecedents and consequences of satisfaction decisions
/ Journal of Marketing Research
17(4)
: 460~469
[book]
Oliver, R. L.
/ 1997
/ Satisfaction : A behavioral perspective on the consumer
/ McGraw-Hill
[journal]
박종진
/ 2008
/
The Importance Performance Analysis(IPA) of an Exhibition Visitor, from a Viewpoint of Social Exchange Theory
/ 관광연구저널
/ 한국관광연구학회
22(1)
: 101~119
[journal]
Petrick, J. F.
/ 2004
/ The role of quality, perceived value, and satisfaction in predicting cruise passengers’ behavioral intentions
/ Journal of Travel Research
42(4)
: 397~407
[journal]
Sherman, E.
/ 1997
/ Store environment and consumer purchase behavior : Mediating role of consumer emotions
/ Psychology & Marketing
14(4)
: 361~378
[journal]
Shipley, D.
/ 1993
/ Dimensions of trade show exhibiting management
/ Journal of Marketing Management
9(1)
: 55~63
[journal]
심재철
/ 2008
/
Impact of the Visiting Purposes to Overseas International Exhibition on the Visitor's Satisfaction
/ 관광연구저널
/ 한국관광연구학회
22(1)
: 223~241
[thesis]
Sweeney, J. C.
/ 1994
/ An investigation of a theoretical model of consuemr perceptions of values
/ doctorial
/ Curtain University of Technology
[journal]
Zeithaml, V. A.
/ 1988
/ Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence
/ Journal of Marketing
52
: 2~22