Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
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Effects of Costumed Interpreters as a Tourism Communication Medium on Heritage Site Experiences, Satisfactions, and Attitude Changes
- Journal of Tourism Sciences
- Abbr : JTS
- 2018, 42(6), pp.43-62
- DOI : 10.17086/JTS.2018.42.6.43.62
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
1경기대학교
Excellent Accredited
ABSTRACT
The purpose of this study is to find out if costumed interpreters can play a role as a communication medium to provide edutainment at heritage sites. Therefore, the effects of costumed interpreters as communication media on visitors’ experiences at heritage sites, satisfaction, and attitude change were investigated. The results of the analyses show that the costumed interpreters’ communication factor had a significant influence on the experience at the heritage sites, and it was effective in inducing visitor satisfaction and positive attitude. However, costumed interpreters at the site did not play an appropriate role as a medium in providing both entertainment and education values to visitors. Therefore, in order for the costumed interpreters to play the role as an edutainment communication medium at heritage sites, a training system is a prerequisite to their performances. This study is one of few empirical studies on costumed interpreters in the context of heritage tourism. It is meaningful that this study confirms the applicability of costumed interpreters as a new communication medium at heritage sites. Furthermore, it is expected to provide fundamental knowledge in the utilization of costumed interpreters in actual heritage sites.
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