본문 바로가기
  • Home

Geographic Distribution of the Preferred Tourism Resources by Inbound Chinese Individual Tourists to Korea

주산태 1 Ick-Keun Oh 1

1계명대학교

Excellent Accredited

ABSTRACT

The purpose of this study is to analyze preferred tourism resources in Korea by inbound Chinese individual tourists(FIT), whose portion has been gradually increasing. The data was collected from Mafengwo, the largest travel portal for Chinese individual tourists. Review data such as destinations, lodging facilities, restaurants, shopping stores were analyzed and further visualized. The results showed that Chinese tourists to Korea preferred Seoul and Jeju as expected. In Seoul they were likely to enjoy cultural experiences and natural resources, and natural resources were most favored in Jeju. Compared with these two destinations, Busan seemed to be less favorable in terms of tourism resources and popularity. These results imply that (1) travel authorities could accurately offer education and management programs to service suppliers, (2) lesser-visited sites could have the opportunities to upgrade their services to remain competitive in the travel market.

Citation status

* References for papers published after 2022 are currently being built.