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@article{ART002372409},
author={Yeong Gug Kim and Eunju Woo},
title={Privacy Concerns Within Personalization Based on the Internet of Things(IoT): A Perspective from the Privacy Paradox},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2018},
volume={42},
number={7},
pages={71-84},
doi={10.17086/JTS.2018.42.7.71.84}

TY - JOUR
AU - Yeong Gug Kim
AU - Eunju Woo
TI - Privacy Concerns Within Personalization Based on the Internet of Things(IoT): A Perspective from the Privacy Paradox
JO - Journal of Tourism Sciences
PY - 2018
VL - 42
IS - 7
PB - The Tourism Sciences Society Of Korea
SP - 71
EP - 84
SN - 1226-0533
AB - The purpose of this study was to explore privacy concerns within personalization based on the Internet of Things (IoT) from the perspective of the privacy paradox and to confirm the continuance intention of users in terms of the IoT in the food-service industries. To achieve the study objectives, the theory of privacy paradox was employed, and the relationships among factors (perceived personalization, perceived benefits of information disclosure, perceived risks of information disclosure, perceived value of information disclosure, and continuous usage intention) were examined. A survey questionnaire was developed based upon past relevant studies, and survey questionnaires were distributed to customers who had used the IoT service. Data were collected from questionnaires completed by 255 customers in Seoul and Busan. The findings yielded that there were significant relationships among factors, and the theoretical and practical implications of these results are discussed as related to the food-service industries.
KW - Internet of things;Privacy paradox;Personalization;Continuous usage intention
DO - 10.17086/JTS.2018.42.7.71.84
ER -

Yeong Gug Kim and Eunju Woo. (2018). Privacy Concerns Within Personalization Based on the Internet of Things(IoT): A Perspective from the Privacy Paradox. Journal of Tourism Sciences, 42(7), 71-84.

Yeong Gug Kim and Eunju Woo. 2018, "Privacy Concerns Within Personalization Based on the Internet of Things(IoT): A Perspective from the Privacy Paradox", Journal of Tourism Sciences, vol.42, no.7 pp.71-84. Available from: doi:10.17086/JTS.2018.42.7.71.84

Yeong Gug Kim, Eunju Woo "Privacy Concerns Within Personalization Based on the Internet of Things(IoT): A Perspective from the Privacy Paradox" Journal of Tourism Sciences 42.7 pp.71-84 (2018) : 71.

Yeong Gug Kim, Eunju Woo. Privacy Concerns Within Personalization Based on the Internet of Things(IoT): A Perspective from the Privacy Paradox. 2018; 42(7), 71-84. Available from: doi:10.17086/JTS.2018.42.7.71.84

Yeong Gug Kim and Eunju Woo. "Privacy Concerns Within Personalization Based on the Internet of Things(IoT): A Perspective from the Privacy Paradox" Journal of Tourism Sciences 42, no.7 (2018) : 71-84.doi: 10.17086/JTS.2018.42.7.71.84

Yeong Gug Kim; Eunju Woo. Privacy Concerns Within Personalization Based on the Internet of Things(IoT): A Perspective from the Privacy Paradox. Journal of Tourism Sciences, 42(7), 71-84. doi: 10.17086/JTS.2018.42.7.71.84

Yeong Gug Kim; Eunju Woo. Privacy Concerns Within Personalization Based on the Internet of Things(IoT): A Perspective from the Privacy Paradox. Journal of Tourism Sciences. 2018; 42(7) 71-84. doi: 10.17086/JTS.2018.42.7.71.84

Yeong Gug Kim, Eunju Woo. Privacy Concerns Within Personalization Based on the Internet of Things(IoT): A Perspective from the Privacy Paradox. 2018; 42(7), 71-84. Available from: doi:10.17086/JTS.2018.42.7.71.84

Yeong Gug Kim and Eunju Woo. "Privacy Concerns Within Personalization Based on the Internet of Things(IoT): A Perspective from the Privacy Paradox" Journal of Tourism Sciences 42, no.7 (2018) : 71-84.doi: 10.17086/JTS.2018.42.7.71.84