Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
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A Study on the Determinants of Mobile Commerce for Air Transport Products : A Comparison Between a Full-Service Carrier and a Low-Cost Carrier
- Journal of Tourism Sciences
- Abbr : JTS
- 2018, 42(7), pp.105-120
- DOI : 10.17086/JTS.2018.42.7.105.120
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
김용일 1
1세종대학교 호텔관광경영학
Excellent Accredited
ABSTRACT
The advent of mobile commerce has been regarded as a new marketing method. However, little attention has been paid to what factors could be utilized to retain mobile commerce of consumers in the air transport market. The purpose of this study is to examine perceived quality and technological characteristics on purchasing intention in mobile commerce of air transport products. The difference in the effect of perceived quality and technological characteristics on purchasing intention is also examined between a full-service carrier and a low-cost carrier. A survey was conducted from July 24 to 29, 2014. A total of 300 questionnaires were collected with 210 usable for analysis. The results of this study are as follows. First, cost had the most impact on purchasing intention and dependence, followed by employee service and on-time performance. Secondly, efficiency had the most impact on purchasing intention, followed by transaction safety. On the other hand, ubiquity had no effect on purchasing intention. Thirdly, type of airline had a moderating effect on perceived quality, technological characteristics, and purchasing intention.
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