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@article{ART002427648},
author={Park, Jin-Hee and Yoon Ji-Hwan},
title={The Effect of Tourists’ Satisfaction and Behavioral Intention on the Experience Economy Constructions of Mobile Applications Using Augmented Reality Technology},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2019},
volume={43},
number={1},
pages={37-53},
doi={10.17086/JTS.2019.43.1.37.53}

TY - JOUR
AU - Park, Jin-Hee
AU - Yoon Ji-Hwan
TI - The Effect of Tourists’ Satisfaction and Behavioral Intention on the Experience Economy Constructions of Mobile Applications Using Augmented Reality Technology
JO - Journal of Tourism Sciences
PY - 2019
VL - 43
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 37
EP - 53
SN - 1226-0533
AB - With the continuing advancements in augmented reality (AR) technology, there is a growing interest in developing AR mobile applications for the tourism industry. However, there is a lack of research on AR contents related to tourism. Most studies have focused on the technological applications of AR and have not truly considered what factors affect how users actually use them. This study analyzed “Visited Changgyeong Palace in My Hand” and adapted experience economy constructions in order to evaluate AR apps to prove that the constructions have an effect on tourists' satisfaction and behavioral intention. An individual survey was conducted to tourists who had experienced that AR app. The results of this study found that all experience economy constructions showed a positive influence on the satisfaction of tourists. In addition, it indicated that satisfaction had a direct significant influence on tourists' behavioral intention. Finally, these results demonstrated convincingly that experience economy constructions could be applied to AR apps in the tourism industry. These results could help developers find a proper development direction for AR apps.
KW - Augmented reality (AR);Mobile application;Experience economy;Satisfaction;Behavioral intention
DO - 10.17086/JTS.2019.43.1.37.53
ER -

Park, Jin-Hee and Yoon Ji-Hwan. (2019). The Effect of Tourists’ Satisfaction and Behavioral Intention on the Experience Economy Constructions of Mobile Applications Using Augmented Reality Technology. Journal of Tourism Sciences, 43(1), 37-53.

Park, Jin-Hee and Yoon Ji-Hwan. 2019, "The Effect of Tourists’ Satisfaction and Behavioral Intention on the Experience Economy Constructions of Mobile Applications Using Augmented Reality Technology", Journal of Tourism Sciences, vol.43, no.1 pp.37-53. Available from: doi:10.17086/JTS.2019.43.1.37.53

Park, Jin-Hee, Yoon Ji-Hwan "The Effect of Tourists’ Satisfaction and Behavioral Intention on the Experience Economy Constructions of Mobile Applications Using Augmented Reality Technology" Journal of Tourism Sciences 43.1 pp.37-53 (2019) : 37.

Park, Jin-Hee, Yoon Ji-Hwan. The Effect of Tourists’ Satisfaction and Behavioral Intention on the Experience Economy Constructions of Mobile Applications Using Augmented Reality Technology. 2019; 43(1), 37-53. Available from: doi:10.17086/JTS.2019.43.1.37.53

Park, Jin-Hee and Yoon Ji-Hwan. "The Effect of Tourists’ Satisfaction and Behavioral Intention on the Experience Economy Constructions of Mobile Applications Using Augmented Reality Technology" Journal of Tourism Sciences 43, no.1 (2019) : 37-53.doi: 10.17086/JTS.2019.43.1.37.53

Park, Jin-Hee; Yoon Ji-Hwan. The Effect of Tourists’ Satisfaction and Behavioral Intention on the Experience Economy Constructions of Mobile Applications Using Augmented Reality Technology. Journal of Tourism Sciences, 43(1), 37-53. doi: 10.17086/JTS.2019.43.1.37.53

Park, Jin-Hee; Yoon Ji-Hwan. The Effect of Tourists’ Satisfaction and Behavioral Intention on the Experience Economy Constructions of Mobile Applications Using Augmented Reality Technology. Journal of Tourism Sciences. 2019; 43(1) 37-53. doi: 10.17086/JTS.2019.43.1.37.53

Park, Jin-Hee, Yoon Ji-Hwan. The Effect of Tourists’ Satisfaction and Behavioral Intention on the Experience Economy Constructions of Mobile Applications Using Augmented Reality Technology. 2019; 43(1), 37-53. Available from: doi:10.17086/JTS.2019.43.1.37.53

Park, Jin-Hee and Yoon Ji-Hwan. "The Effect of Tourists’ Satisfaction and Behavioral Intention on the Experience Economy Constructions of Mobile Applications Using Augmented Reality Technology" Journal of Tourism Sciences 43, no.1 (2019) : 37-53.doi: 10.17086/JTS.2019.43.1.37.53