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An Examination of the Validity and Factor Structure Regarding Cognitive and Affective Responses for the Development of a Travel Involvement Scale: Based on the Kapferer-Laurent’s CIP and Zaichkowsky’s PII Scales

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2019, 43(1), pp.75-94
  • DOI : 10.17086/JTS.2019.43.1.75.94
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism
  • Received : August 13, 2018
  • Accepted : October 23, 2018
  • Published : January 1, 2019

In Mook Choi 1

1광주여자대학교

Excellent Accredited

ABSTRACT

This study intended to develop travel involvement scales as a preliminary method for researchers to gradually change and specialize these scales. In order to develop a scale, Kapferer-Laurent’s CIP and Zaichkowsky’s PII scales were reviewed in detail as the validity of those scales had been tested for quite a long time. Reconstruction of the reviewed scales helped to develop a preliminary one. The researchers perceived that the product involvement under product dominant logic could not include intangibility and heterogeneity of travel services rather than under service dominant logic. This study suggests that the factor structure regarding affective factors including “enjoyable,” “trustworthy,” “friendly,” and “addictable” and the cognitive factors including “comparable,” “expressible,” and “considering safety” are valid. Furthermore, the level of travel involvement verified discriminant validity through HCHA, HCLA, LCLA, and LCHA. This would indicate that this study supports an interaction between affective and cognitive, rather than separated paths, in the information process for travel involvement.

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