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@article{ART002481215},
author={Luo Wen and Choi-Young Seok and Choi， Seung-Dam},
title={The Effect of Theme Park’s Service Quality on Visitor’s Satisfaction : Focused on Use Density},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2019},
volume={43},
number={5},
pages={89-105},
doi={10.17086/JTS.2019.43.5.89.105}

TY - JOUR
AU - Luo Wen
AU - Choi-Young Seok
AU - Choi， Seung-Dam
TI - The Effect of Theme Park’s Service Quality on Visitor’s Satisfaction : Focused on Use Density
JO - Journal of Tourism Sciences
PY - 2019
VL - 43
IS - 5
PB - The Tourism Sciences Society Of Korea
SP - 89
EP - 105
SN - 1226-0533
AB - Although there have been a lot of studies on service quality, there have been limited researches that reflect the characteristics of theme parks. In particular, there have been little studies use focusing on densities as moderating variable. The purpose of this study is to analyze the moderating effect of usage density on the effect of theme park’s service quality on visitor’s satisfaction. Two hypotheses were formulated and the empirical analysis was conducted on Disneyland in Shanghai, China. As a result of analysis, four factors such as ‘reliability’, ‘convenience’, ‘tangibility and attractiveness’ and ‘assurance’ were derived as constituent factors of the theme park service quality. Hypothesis 1 stating that the service quality of the theme park has a significant effect on the visitor satisfaction was supported and it was found that the factors are affecting the satisfaction of visitors in order of ‘assurance’, ‘tangibility and attractiveness’, ‘convenience’ and ‘reliability’. In addition, the hypothesis 2 stating that the effects of service quality on satisfaction of visitor depend on the use density was also supported. This study suggests that ‘assurance’ should be planned and managed in order to improve the satisfaction of the theme park visitors. The more consideration shall be given to such service quality factors as ‘assurance’, ‘tangibility and attractiveness’ showing the higher difference in the satisfaction depending on the use density, This study is meaningful in that it investigates the relationships between service quality and visitor’s satisfaction with the moderating effect of use density theoretically and empirically. This study suggests that future research investigate the critical point of use density regarding visitor’s satisfaction in high use density situation.
KW - Use density;Theme park’s service quality;Visitor’s satisfaction
DO - 10.17086/JTS.2019.43.5.89.105
ER -

Luo Wen, Choi-Young Seok and Choi， Seung-Dam. (2019). The Effect of Theme Park’s Service Quality on Visitor’s Satisfaction : Focused on Use Density. Journal of Tourism Sciences, 43(5), 89-105.

Luo Wen, Choi-Young Seok and Choi， Seung-Dam. 2019, "The Effect of Theme Park’s Service Quality on Visitor’s Satisfaction : Focused on Use Density", Journal of Tourism Sciences, vol.43, no.5 pp.89-105. Available from: doi:10.17086/JTS.2019.43.5.89.105

Luo Wen, Choi-Young Seok, Choi， Seung-Dam "The Effect of Theme Park’s Service Quality on Visitor’s Satisfaction : Focused on Use Density" Journal of Tourism Sciences 43.5 pp.89-105 (2019) : 89.

Luo Wen, Choi-Young Seok, Choi， Seung-Dam. The Effect of Theme Park’s Service Quality on Visitor’s Satisfaction : Focused on Use Density. 2019; 43(5), 89-105. Available from: doi:10.17086/JTS.2019.43.5.89.105

Luo Wen, Choi-Young Seok and Choi， Seung-Dam. "The Effect of Theme Park’s Service Quality on Visitor’s Satisfaction : Focused on Use Density" Journal of Tourism Sciences 43, no.5 (2019) : 89-105.doi: 10.17086/JTS.2019.43.5.89.105

Luo Wen; Choi-Young Seok; Choi， Seung-Dam. The Effect of Theme Park’s Service Quality on Visitor’s Satisfaction : Focused on Use Density. Journal of Tourism Sciences, 43(5), 89-105. doi: 10.17086/JTS.2019.43.5.89.105

Luo Wen; Choi-Young Seok; Choi， Seung-Dam. The Effect of Theme Park’s Service Quality on Visitor’s Satisfaction : Focused on Use Density. Journal of Tourism Sciences. 2019; 43(5) 89-105. doi: 10.17086/JTS.2019.43.5.89.105

Luo Wen, Choi-Young Seok, Choi， Seung-Dam. The Effect of Theme Park’s Service Quality on Visitor’s Satisfaction : Focused on Use Density. 2019; 43(5), 89-105. Available from: doi:10.17086/JTS.2019.43.5.89.105

Luo Wen, Choi-Young Seok and Choi， Seung-Dam. "The Effect of Theme Park’s Service Quality on Visitor’s Satisfaction : Focused on Use Density" Journal of Tourism Sciences 43, no.5 (2019) : 89-105.doi: 10.17086/JTS.2019.43.5.89.105