Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
A Study of Hot Place Images Using Semantic Network Analysis: The Case of Local Restaurants in Seoul
- Journal of Tourism Sciences
- Abbr : JTS
- 2020, 44(6), pp.9-31
- DOI : 10.17086/JTS.2020.44.6.9.31
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
- Received : April 15, 2020
- Accepted : July 15, 2020
- Published : September 1, 2020
Chung Eui-Seok 1, Kim， Byoung Seok 2, Hwang Johye 2
1경희대학교 일반대학원 조리외식경영학과
2경희대학교
Excellent Accredited
ABSTRACT
Recently, people are active in sharing their experiences with visiting trendy places on Social Network Service (SNS). Such places are expressed as ‘hot place’, and the unique atmosphere of hot places including restaurants have become a major reason to visit. This study used semantic network analysis to examine the images of hot places mentioned in social media focusing on restaurants by limiting the spatial scope to Seoul Metropolitan City. This study used the Textom for Text Mining using data from blogs of NAVER and DAUM, news articles of Google, Facebook, and Twitter. To examine the seasonal effect, data from two seasons (summer and winter) were collected and analyzed accordingly. This study verified the images of hot places by conducting the centrality analysis using the UCINET, and classified similar keywords into clusters through the structural equivalence analysis. The results showed that Seongsu-dong, Hongdae, Ikseon-dong, and Eulji-ro were mentioned the most as hot places of Seoul region. The keywords such as ‘cafe’ and ‘date’ were mostly searched. The images of places were verified as follows: Seongsu-dong as industrial interior design and remodeling factories, Hongdae as a place with great clubs and cost effectiveness, Ikseon-dong as new-tro using Hanok, and Eulji-ro as a place coexisting with the past and present. It has been found that the image of a region is variously recognized, and the image of a restaurant food and the image of a place do not necessarily match. The findings could serve as useful information for restaurant start-ups and local marketing.
Statistics
-
845 Viewed
-
1 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
배순한
/ 2016
/
Exploring Impact of Individual Network Position toward Knowledge Sharing Intention
/ 한국전자거래학회지
/ 한국전자거래학회
21(3)
: 29~50
[thesis]
Baek, S. Y.
/ 2014
/ A study on the visual methodology of the formation of placeness -A focus on anamorphic place icons
/ Doctor
/ Seoul National University
[book]
Borgatti, S. P.
/ 2002
/ Ucinet for windows: Software for social network analysis
/ Analytic Technologies
[journal]
최홍열
/ 2019
/
An Analysis of Solo Travel Trends using Social Media Big Data: Focused on Jeju Island
/ 관광경영연구
/ 관광경영학회
23(1)
: 45~64
[thesis]
Choi, S. J.
/ 2014
/ A comparative analysis between koreans and foreigners on cognition of place image - The case of Insadong area and Gangnam station district
/ Master
/ Seoul National University
[journal]
최윤정
/ 2014
/
A Semantic Network Analysis of the Newspaper articles on Big data
/ 사이버커뮤니케이션학보
/ 사이버커뮤니케이션학회
31(1)
: 241~286
[web]
DMC Media
/ 2019
/ 2019 포털사이트 이용행태조사 분석보고서–요약본. DMC Report
/ www.dmcreport.co.kr/report/surveyReport/freeView?reportcode=DMCSRF20190054&drtopdeth=RPT_TYPE_3
[report]
Embrain Trend Monitor
/ 2018
/ 핫플레이스(Hot Place)와 실내 놀이 문항 관련 인식 조사
: 6~16
[journal]
Fox, J.
/ 2015
/ The dark triad and trait self-objectification as predictors of men’s use and self-presentation behaviors on social networking sites
/ Personality and Individual Differences
76
: 161~165
[journal]
Getz, D.
/ 1988
/ Evaluating management effectiveness in community-run festivals
/ Journal of Travel Research
27(1)
: 22~27
[book]
Hall, C. M.
/ 2000
/ Wine tourism around the world : Development, management, and markets
/ Routledge
[journal]
한진성
/ 2016
/
Activation Strategies of the 20th BIFF using Social Big Data Text Mining Analysis
/ 관광학연구
/ 한국관광학회
40(1)
: 133~145
[journal]
한지연
/ 2017
/
A Study on the Awareness of Destination Image Using Social Network Analysis based on Big Data
/ 관광학연구
/ 한국관광학회
41(8)
: 91~119
[journal]
정해용
/ 2019
/
An Image Analysis of the Border Region Using Semantic Network Analysis : Focusing on Newspaper Articles
/ 한국지역지리학회지
/ 한국지역지리학회
25(1)
: 150~162
[journal]
지윤호
/ 2013
/
A Study of The Structural Relationship between The Information of SNS and The Impulsive Buying
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
22(3)
: 119~134
[journal]
조미나
/ 2012
/
A Study on Restaurant Blog Users' Behavior, Satisfaction and Motivation: A Focus on College Students in Seoul and Gyeonggi Province
/ 관광학연구
/ 한국관광학회
36(8)
: 161~184
[journal]
조윤설
/ 2019
/
A Study on the Characteristics of the Millennium Generation’s Space Consumption
/ 한국디자인문화학회지
/ 한국디자인문화학회
25(1)
: 413~429
[journal]
정선미
/ 2015
/
A Study on the Effects of SNS Information Characteristics and SNS Site Characteristics on the Intention to Visit a Restaurant
/ Culinary Science & Hospitality Research
/ (사)한국조리학회
21(1)
: 159~173
[journal]
김동준
/ 2019
/
Analysis of Spatial Characteristics of Business-Type-Changed Parcel in Hongik-University Commercial Area, Seoul – Focused on the View Point of Commercial Gentrification –
/ 국토계획
/ 대한국토·도시계획학회
54(2)
: 5~16
[journal]
김은택
/ 2019
/
An Empirical Analysis of Revitalization of Euljiro 3·4-ga Using the Geotagged Instagram Data
/ 서울도시연구
/ 서울연구원
20(2)
: 19~35
[journal]
김고은
/ 2019
/
A Study on the Leisure Place Selection of University Students – Focusing on University Town, Hot-Place, In-Home Leisure –
/ 국토계획
/ 대한국토·도시계획학회
54(5)
: 48~55
[journal]
김권일
/ 2015
/
Motivations and Characteristics of Hashtag Users
/ 패션 비즈니스
/ 한국패션비즈니스학회
19(6)
: 112~126
[journal]
김헌
/ 2010
/
A Study on Web Interface Design Based on Each Social Network Service Category
/ 한국디자인문화학회지
/ 한국디자인문화학회
16(1)
: 80~93
[journal]
김형준
/ 2014
/
The Influence of Building Trust by Characteristics of e-WOM Based on Application of Food Information Service on Behavior Intention
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
23(1)
: 45~64
[journal]
김지현
/ 2018
/
An Analysis of the Social Image of Library: Focused on the Analysis of Newspaper Articles
/ 한국도서관·정보학회지
/ 한국도서관·정보학회
49(4)
: 219~236
[journal]
김미성
/ 2019
/
Comparing Development Programs of Regional Specialized Convention by the Semantic Network Analysis Methods-Focused on Daegu and Busan Cases-
/ 관광학연구
/ 한국관광학회
43(7)
: 183~200
[journal]
김성민
/ 2018
/
A Phenomenological Study on Experiences of Social Network(SNS) Leisure Activity: Focusing on Women in Their Twenties
/ 관광학연구
/ 한국관광학회
42(3)
: 11~31
[journal]
김수연
/ 2013
/
Semantic Network Analysis of Advertising and Public Relations Studies in Korea Using Key words in Advertising Research, The Korean Journal of Advertising, The Journal of Public Relations Research, and The Korean Journal of Advertising and Public Relations
/ 한국광고홍보학보
/ 한국광고홍보학회
15(1)
: 59~85
[journal]
김태호
/ 2019
/
Suggestions on how to activate the stay type Ulsan tourism using Big Data Analysis
/ 산업혁신연구
/ 산업개발연구소
35(1)
: 47~76
[report]
Kim, T. K.
/ 2018
/ A study on conditions of creation, decline & movements of a hot place
/ 경기연구원
: 1~149
[other]
Korea Agro-Fisheries & Food Trade Corporation.
/ 2019
/ 2019 국내외식트렌드 조사보고
[web]
Korea Research Institute for Fashion and Distribution Information
/ 2013
/ 시대별핫플레이스
/ http://www.cft.or.kr/sub/?num=646&part=Season%20Insight
[book]
Kotler, P.
/ 1980
/ Marketing for nonprofit organization
/ Prentice-Hall
[book]
Kotler, P.
/ 2017
/ 필립코틀러의 마켓 4.0
/ Thequestbook
[book]
Kwahk, K. Y.
/ 2014
/ Social network analysis
/ Chungram
[journal]
경신원
/ 2019
/
Who are the people leading the gentrification process in Itaewon?
/ 서울도시연구
/ 서울연구원
20(2)
: 1~17
[journal]
이하나
/ 2019
/
Place-Image Marketing Strategies via Social Media on Urban Public Spaces
/ 브랜드디자인학연구
/ 사단법인 한국브랜드디자인학회
17(2)
: 179~190
[journal]
이혜성
/ 2014
/
The Effect of Perceived Quality of Smartphone-based SNS on User Satisfaction, Intention to Use of SNS, and Intention to Purchase in the Foodservice Industry
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
23(1)
: 145~163
[journal]
이일섭
/ 2018
/
A Big Data Analysis Methodology for Examining Emerging Trend Zones Identified by SNS Users: Focusing on the Spatial Analysis Using Instagram Data
/ 경영정보학연구
/ 한국경영정보학회
20(2)
: 63~85
[journal]
이무형
/ 2015
/
The Effects of Food Service Companies’ Customer Experience Management on Brand Evidence and Self-esteem
/ 호텔리조트연구
/ 한국호텔리조트학회
14(4)
: 309~331
[journal]
이나경
/ 2014
/
A Study on Married Women’s Accepting Process of SNS WOM and Forming Process of Behavioral Intention for Restaurants: Focusing on Busan
/ Culinary Science & Hospitality Research
/ (사)한국조리학회
20(6)
: 159~174
[journal]
이시내
/ 2013
/
Determinants of eWOM Behavior of SNS Users With Emphasis on Personal Characteristics, SNS Traits, Interpersonal Influence, Social Capital
/ 한국광고홍보학보
/ 한국광고홍보학회
15(4)
: 273~315
[book]
Lee, S. S.
/ 2013
/ 네트워크 분석 방법론
/ Nonhyungbook
[journal]
이수상
/ 2014
/
A Content Analysis of Journal Articles Using the Language Network Analysis Methods
/ 정보관리학회지
/ 한국정보관리학회
31(4)
: 49~68
[journal]
Lorrain, F. P.
/ 1971
/ Structural equivalence of individuals in social networks
/ The Journal of Mathematical Sociology
1(1)
: 49~80
[journal]
Mangold, W. G.
/ 2009
/ Social media : The new hybrid element of the promotion mix
/ Business Horizons
52(4)
: 357~365
[journal]
문주영
/ 2019
/
A Study on the Perception of Administrative Assistants Using Social Big Data Analysis
/ 비서·사무경영연구
/ 한국비서학회
28(3)
: 57~79
[journal]
문주영
/ 2020
/
Study on the Perception of Secretarial and Office Related Departments Using Social Big Data Analysis
/ 비서·사무경영연구
/ 한국비서학회
29(1)
: 51~75
[journal]
오지훈
/ 2008
/
Place Image Analysis of PIFF Street in Busan
/ 국토계획
/ 대한국토·도시계획학회
43(6)
: 149~162
[journal]
Oh, S. Y.
/ 2019
/ 뉴트로(New-tro)에 주목하라
/ Excellence Marketing for Customer
53(1)
: 51~56
[journal]
박치성
/ 2013
/
Text Network Analysis: Detecting Shared Meaning through Socio-cognitive Networks of Policy Stakeholders
/ 정부학연구
/ 정부학연구소
19(2)
: 73~108
[book]
Relph, E.
/ 1976
/ Place and placelessness
/ Pion limited
[journal]
류상일
/ 2015
/
A Study on the Image of Fire Fighting Using Semantic Network Analysis: Focusing on the Perception of D University Students
/ 한국민간경비학회보
/ 한국민간경비학회
14(5)
: 79~102
[book]
Scott, J.
/ 2012
/ 소셜네트워크분석
/ Communicationbooks
[journal]
신동희
/ 2019
/
Effects of SNS Dependence on Loyalty, based on the characteristics of SNS : Focusing on interaction effect of anonymity
/ 한국과학예술융합학회
/ 한국전시산업융합연구원
37(3)
: 225~241
[journal]
성혜진
/ 2012
/
The Study of the Effects of Individual Characteristics on Customer Satisfaction and Intention of the Use, Intention of Site Recommendation Focused on the On-line Social Network Service
/ 외식경영연구
/ 한국외식경영학회
15(3)
: 81~101