Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Decision Making of Chinese Tourists Visiting North Korea Using Goal-Directed Behavior Model
- Journal of Tourism Sciences
- Abbr : JTS
- 2020, 44(8), pp.201-218
- DOI : 10.17086/JTS.2020.44.8.201.218
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
- Received : July 1, 2020
- Accepted : September 4, 2020
- Published : November 1, 2020
Dong, Li-Min 1, Jin， Ying-Mei 2
1연변대학교 관광경영학과
2연변대학교 융합학원
Excellent Accredited
ABSTRACT
Currently, the tourism cooperation between China and North Korea is mainly focused on Chinese tourists visiting North Korea. Compared with other overseas tourism, North Korean tourism has unique tourism form, tourism experience and culture. Therefore, Chinese tourists have a strong interest in traveling North Korea, and their preference is gradually increasing. However, there is a lack of research on decision-making behavior of Chinese tourists visiting North Korea. The purpose of this study is to analyze the behavioral decisions of Chinese tourists visiting North Korea, and construct a goal-directed behavior model. A survey was conducted among Chinese tourists with travel experience in North Korea, and 349 valid questionnaires were obtained. The results show that attitude, subjective norm, positive anticipated emotion, negative anticipated emotion, and the frequency of past behavior have significant influence on desire. In addition, perceived behavioral control and desire have significant influence on behavioral intention. On the contrary, perceived behavioral control did not have a significant influence on desire. The frequency of past behavior did not have a significant influence on behavioral intention. These results can contribute to understanding the decision-making behavior of Chinese tourists in North Korea. Our findings will serve as a reference for tourism policy discussions between China and North Korea.
Statistics
-
467 Viewed
-
1 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
Ajzen, I.
/ 1991
/ The theory of planned behavior
/ Organizational Behavior and Human Decision Processes
50(2)
: 179~211
[book]
Bae, B. R.
/ 2011
/ Structural equation modeling with Amos 19 : Principles and practice
/ Books Cheongram
[thesis]
Cao, Y.
/ 2014
/ A study on Chinese tourists'motivation and satisfaction toward North Korea tourism
/ Master
/ Hanyang University
[journal]
Carrus, G.
/ 2008
/ Emotions, habits and rational choices in ecological behaviors : The case of recycling and use of public transportation
/ Journal of Environmental Psychology
28(1)
: 51~62
[web]
China Daily
/ 2019
/ 中国游客赴朝热情不断升温, 两国旅游合作前景广阔
/ http://world.chinadaily.com.cn/a/201906/20/WS5d0b4da0a3108375f8f2b9a9.html
[journal]
정진영
/ 2020
/
China-North Korea International Tourism Cooperation in Tumen River : An Exploratory Study
/ 관광학연구
/ 한국관광학회
44(5)
: 33~55
[journal]
Cui, Z. H.
/ 2011
/ 북중 관광 협력의 현황과 전망
/ KDI North Korea Economics Review
13(10)
: 79~110
[journal]
동려민
/ 2013
/
Predicting Behavioral Intentions for Visitors to Public Golf Course Using Extended Model of Goal-directed Behavior
/ 관광연구
/ 대한관광경영학회
28(1)
: 1~17
[journal]
Dong, Y. S.
/ 2019
/ Why Chinese tourists have soared in North Korea
/ North Korea
571
: 60~67
[book]
Fishbein, M.
/ 1975
/ Belief, attitude, intention and behavior: An introduction to theory and research
/ Addison-Wesley
[thesis]
Hong, K. S.
/ 2018
/ An analysis of the factors influencing food tourism behavioral intention according to food tourism motivation:Focusing on extended model of goal-directed behavior
/ Master
/ Kyung Hee University
[thesis]
Hu, C.
/ 2016
/ Behavioral intentions of local Chinese for Korean food tourism using model of goal-directed behavior
/ Doctor
/ Sejong University
[journal]
정지심
/ 2015
/
Extending the Model of Goal-Directed Behavior to Understand Tourists' Decision-Making Process for Purchasing Luxury Goods
/ 관광학연구
/ 한국관광학회
39(6)
: 163~183
[journal]
김한규
/ 2018
/
A Study on Changes of China's Tourism to North Korea: Focus on the Development Process and the Meaning between 1980s and 2017
/ 북한학연구
/ 북한학연구소
14(1)
: 41~86
[journal]
Kim, J. Y.
/ 2013
/ Cooperation between North Korea and China in tourism and policy implication
/ Korea Institute for International Economic Policy
13(11)
: 1~118
[journal]
김남조
/ 2002
/
Analysis of Role Changes among Stakeholders in the Kumgangsan Tourism Development: Based on Wright’s Model of Intergovernmental Relations
/ 관광학연구
/ 한국관광학회
26(3)
: 33~52
[journal]
김난영
/ 2006
/
A Study of the Contribution of Mt. Gumgang Tourism Development to Korean Peninsula Peace
/ 관광학연구
/ 한국관광학회
30(3)
: 51~70
[thesis]
Kim, S. W.
/ 2017
/ A study on the structural analysis of influential factors affecting the intention to participate in marine tourism: Focusing on extended model of goal-directed behavior
/ Doctor
/ Kyonggi University
[report]
Korea International Trade Association
/ 2019
/ 2001-18 북한 무역 10대 국가와 품목 추이 및 시사점
/ KITA
: 1~10
[journal]
Lee, C. K.
/ 2012
/ The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions : A model of Goal-Directed Behavior
/ Tourism Management
33(1)
: 89~99
[journal]
Li, F. S.
/ 2018
/ Souvenir shopping experiences : A case study of Chinese tourists in North Korea
/ Tourism Management
64
: 142~153
[journal]
Li, F. S.
/ 2020
/ Western guest experience of a Pyongyang international hotel, North Korea : Satisfaction under conditions of constrained choice
/ Tourism Management
76
: 103947~
[journal]
유주
/ 2016
/
A study on the influence of behavior intention for Chinese backpackers: Focusing on the model of goal-directed behavior
/ 관광연구저널
/ 한국관광연구학회
30(8)
: 5~17
[thesis]
Ma, X.
/ 2013
/ The analysis about the Korean overseas students’ behavioral intention of China's domestic tourism based on the model of extensive goal-directed behavioral
/ Master
/ Daegu University
[web]
Mafengwo
/ 马蜂窝发布大数据：中朝建交70周年，朝鲜旅游热度持续高涨
/ https://www.sohu.com/a/322004581_376259
[journal]
Madden, T. J.
/ 1992
/ A comparison of the theory of planned behavior and the theory of reasoned action
/ Personality and Social Psychology Bulletin
18(1)
: 3~9
[thesis]
Nam, E. K.
/ 2020
/ A study on behavior intention depending on perception of risk of tourism in North Korea using integrated framework of TPR and TPB: Focusing on the moderating effect of the awareness of importance in tourism of North Korea
/ Doctor
/ Kyung Hee University
[journal]
Park. E. J.
/ 2018
/ Changes and characteristics of North Korea’s tourism industry
/ KDB North Korea Development
15
: 162~189
[journal]
박근수
/ 2018
/
A Study on the Current Tourism in North Korea and the Prospects of Culture and Tourism Cooperation between South and North Korea
/ 한국사상과 문화
/ 한국사상문화학회
(94)
: 231~249
[journal]
Perugini, M.
/ 2001
/ The role of desires and anticipated emotions in goal-directed behaviors : Broadening and deepening the TPB
/ British Journal of Social Psychology
40(1)
: 79~98
[thesis]
Seo, H.
/ 2017
/ Structural relationship of the Chinese tourists’ decision-making process to revisit Korea: Application of model of goal-directed behavior with added place attachment
/ Doctor
/ Kyung Hee University
[journal]
신용석
/ 2011
/
Measures of institutional problems for the resumption of Mt. Geumgang tourism: the issue of safety and security of tourist
/ 관광학연구
/ 한국관광학회
35(4)
: 75~94
[journal]
송학준
/ 2010
/
Predicting Behavioral Intentions for Visitors to Integrated Resort Casino Using Model of Goal-directed Behavior
/ 관광레저연구
/ (사)한국관광레저학회
22(5)
: 341~360
[journal]
Song, H. J.
/ 2012
/ The effect of environmentally friendly perceptions on festival visitors'decision-making process using an extended model of goal-directed behavior
/ Tourism Management
33(6)
: 1417~1428
[journal]
Song, H. J.
/ 2012
/ The role of responsible gambling strategy in forming behavioral intention : An application of a model of goal-directed behavior
/ Journal of Travel Research
51(4)
: 512~523
[journal]
Wassler, P.
/ 2017
/ The lived experience to North Korea
/ Tourism Management
63
: 123~143
[web]
Xinhua News Agency
/ 2019
/ 吉林：赴朝鲜旅游线路已达10条
/ https://baijiahao.baidu.com/s?id=1636770122489959640&wfr=spider&for=pc
[thesis]
Xu, H. L.
/ 2017
/ A study of Chinese tourists’decision-making process on revisit South Korea: Using extended model of goaldirected behavior
/ Doctor
/ Kyung Hee University
[thesis]
Yang, S. T.
/ 2018
/ Analysis of the structural relationship among religious tourists'motivation and behavior: Focusing on extended model of goal-directed behavior
/ Doctor
/ Kyung Hee University
[journal]
양은주
/ 2015
/
A Study on the Usage Intention of Domestic Tour Packages User Applying a Model of Goal-directed Behavior
/ 관광연구
/ 대한관광경영학회
30(6)
: 323~342
[journal]
윤설민
/ 2014
/
A Study for Behavioral Intention of Event Visitors Using the Revised Model of Goal-directed Behavior
/ 서비스경영학회지
/ 한국서비스경영학회
15(5)
: 107~130
[thesis]
Yu, H. M.
/ 2019
/ A study on the relationship between tourism security perception and tourism image, tourism attitude and visiting intention in North Korea: A case study of potential Chinese tourists to North Korea
/ Master
/ Yanbian University
[thesis]
Zhao, K.
/ 2019
/ A study on the impact of tourist APP characteristics on users’willingness to use
/ Master
/ Yanbian University
[journal]
Zhang, H.
/ 2017
/ The influence of brand engagement on brand relationship quality and repurchase intention
/ Tourism Tribune
4
: 43~53
[journal]
Zheng, L. J.
/ 2002
/ Research on the development of Dandong border tourism
/ World Geography Research
11
: 3~