Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Travel Service Satisfaction, Happiness and the Revisit Intention based on the Smart Tourism Technologies
- Journal of Tourism Sciences
- Abbr : JTS
- 2021, 45(4), pp.157-183
- DOI : 10.17086/JTS.2021.45.4.157.183
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
- Received : November 5, 2020
- Accepted : February 2, 2021
- Published : June 1, 2021
Park， Jaeeun 1, Eunji Lee 2, CHUNG NAMHO 1, Koo Chulmo 1
1경희대학교
2경희대학교 스마트관광원
Excellent Accredited
ABSTRACT
With the advent of the 4th Industrial Revolution, the integration of technology and tourism in the tourism industry can be easily seen. Smart tourism can be understood as tourism that connects to the Internet at anytime, anywhere, and obtains and utilizes necessary information for travel using technology and smart devices. This study considered accessibility, informativeness, interaction, and personalization as attributes of smart tourism technology (STTs). It verified the impact of these attributes on tourists' cognitive (travel service satisfaction) and affective evaluations (tourist happiness) and, by extension, behavioral changes (intention to revisit). This study was conducted using on-site surveys of foreign tourists at tourist attractions in Seoul and was analyzed based on 191 valid responses. As a result of this research, the STTs informativeness, interaction, and personalization impact tourists’ satisfaction. Additionally, it was verified that service satisfaction and user happiness had a positive effect on intention to revisit. Based on the results of the data analysis, this study presents the following academic and practical implications. First, theoretically, we explored the attributes of smart tourism technology in response to the social interest in technology and further explained tourists’ behavioral change process based on prior research and the hierarchy of effects of the ABC model of attitude. In practice, tourism developers were given insight into the quality of tourism information before, during, and after tourism and service design.
Statistics
-
1,270 Viewed
-
799 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
Abdulla, S. A. M.
/ 2019
/ Antecedents of Dubai revisit intention : The role of destination service quality and tourist satisfaction
/ Restaurant Business
118(10)
: 307~316
[journal]
Adams, J. S.
/ 1963
/ Towards an understanding of inequity
/ The Journal of Abnormal and Social Psychology
67(5)
: 422~
[journal]
Anderson, J. C.
/ 1988
/ Structural equation modeling in practice : A review and recommended two-step approach
/ Psychological bulletin
103(3)
: 411~
[journal]
Andrews, F. M.
/ 1974
/ Social indicators of perceived life quality
/ Social indicators research
1(3)
: 279~299
[journal]
Andrews, F. M.
/ 1980
/ Measures of self-reported well-being : Their affective, cognitive, and other components
/ Social indicators research
8(2)
: 127~155
[book]
Argyle, M.
/ 2013
/ The psychology of happiness
/ Routledge
[journal]
Bae, S. Y.
/ 2021
/ The effect of coronavirus disease-19 (COVID-19) risk perception on behavioural intention towards ‘untact’tourism in South Korea during the first wave of the pandemic (March 2020)
/ Current Issues in Tourism
24(7)
: 1017~1035
[journal]
Bakker, I.
/ 2014
/ Pleasure, arousal, dominance : Mehrabian and Russell revisited
/ Current Psychology
33(3)
: 405~421
[journal]
Baron, R. M.
/ 1986
/ The moderator–mediator variable distinction in social psychological research : Conceptual, strategic, and statistical considerations
/ Journal of personality and social psychology
51(6)
: 1173~
[journal]
Bhattacherjee, A.
/ 2006
/ Influence processes for information technology acceptance: An elaboration likelihood model
/ MIS quarterly
: 805~825
[journal]
Bimonte, S.
/ 2012
/ Tourist types and happiness a comparative study in Maremma, Italy
/ Annals of Tourism Research
39(4)
: 1929~1950
[other]
Bitner, M. J.
/ 1985
/ The elaboration likelihood model:Limitations and extensions in marketing
/ ACR North American Advances
[journal]
Brief, A. P.
/ 1993
/ Integrating bottom-up and top-down theories of subjective well-being : the case of health
/ Journal of personality and social psychology
64(4)
: 646~
[journal]
Buhalis, D.
/ 2019
/ Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: a perspective article
/ Tourism Review
[journal]
Buhalis, D.
/ 2015
/ SoCoMo marketing for travel and tourism : Empowering co-creation of value
/ Journal of destination marketing & management
4(3)
: 151~161
[journal]
Chen, C. C.
/ 2016
/ Holiday recovery experiences, tourism satisfaction and life satisfaction–Is there a relationship?
/ Tourism Management
53
: 140~147
[journal]
Chen, F. F.
/ 2013
/ Two concepts or two approaches? A bifactor analysis of psychological and subjective well-being
/ Journal of happiness studies
14(3)
: 1033~1068
[journal]
Chen, Y.
/ 2018
/ Does a happy destination bring you happiness? Evidence from Swiss inbound tourism
/ Tourism Management
65
: 256~266
[journal]
순치엔롱
/ 2017
/
The Roles of Smart Phone Application User Involvement, Information Value, Use Activities, and e-communication in Relation to Tourism Information
/ 관광학연구
/ 한국관광학회
41(3)
: 105~130
[book]
Chung, N.
/ 2019
/ Smart tourism city : Inclusive innovation platform
/ Kyung Hee University Communication & Press
[book]
Compton, W. C.
/ 2005
/ Introduction to Positive Psychology
/ Thomson Wadsworth
[journal]
Crooker, K. J.
/ 1998
/ Happiness and satisfaction : Measures of affect and cognition?
/ Social Indicators Research
44(2)
: 195~224
[journal]
del Bosque, I. R.
/ 2008
/ Tourist satisfaction a cognitive-affective model
/ Annals of tourism research
35(2)
: 551~573
[journal]
Dolnicar, S.
/ 2012
/ The contribution of vacations to quality of life
/ Annals of tourism research
39(1)
: 59~83
[journal]
Dunn, E. W.
/ 2008
/ Spending money on others promotes happiness
/ Science
319(5870)
: 1687~1688
[journal]
Gretzel, U.
/ 2015
/ Smart tourism : foundations and developments
/ Electronic Markets
25(3)
: 179~188
[book]
Hair, J. F.
/ 2006
/ Multivariate Data Analysis
/ Pearson Prentice Hall
: 1~816
[journal]
Haji, S.
/ 1032
/ The effect of experience quality, perceived value, happiness and tourist satisfaction on behavioral intention
/ Management Science Letters
11(3)
[journal]
Henseler, J.
/ 2015
/ A new criterion for assessing discriminant validity in variance-based structural equation modeling
/ Journal of the academy of marketing science
43(1)
: 115~135
[book]
Henseler, J.
/ 2009
/ New challenges to international marketing
/ Emerald Group Publishing Limited
[journal]
이선영
/ 2018
/
A study of the Antecedents of Smart Tourism Satisfaction for Improving Smart Tourism Competitiveness: The Case of Seoul as a Smart Tourism City
/ 관광학연구
/ 한국관광학회
42(5)
: 151~169
[journal]
Huang, C. D.
/ 2017
/ Smart tourism technologies in travel planning: The role of exploration and exploitation
/ Information & Management
54
: 757~770
[journal]
Huang, S.
/ 2009
/ Effects of travel motivation, past experience, perceived constraint, and attitude on revisit intention
/ Journal of travel research
48(1)
: 29~44
[journal]
Jang, S. S.
/ 2007
/ Temporal destination revisit intention: The effects of novelty seeking and satisfaction
/ Tourism management
28(2)
: 580~590
[journal]
Jeong, M.
/ 2019
/ Tourists’ Experiences with Smart Tourism Technology at Smart Destinations and Their Behavior Intentions
/ Journal of Travel Research
[journal]
Joshanloo, M.
/ 2019
/ Investigating the relationships between subjective well-being and psychological well-being over two decades
/ Emotion
19(1)
: 183~
[book]
Jun, S. H.
/ 2012
/ Handbook of tourism and qualityof-life research
/ Springer
: 321~337
[journal]
Kasiri, L. A.
/ 2017
/ Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty
/ Journal of Retailing and Consumer Services
35
: 91~97
[journal]
Kennedy-Eden, H.
/ 2012
/ A taxonomy of mobile applications in tourism
/ E-review of Tourism Research
10(2)
: 47~50
[journal]
Khan, S.
/ 2013
/ Determinants of consumer happiness and its role in customer loyalty
/ International Review of Management and Business Research
2(1)
: 11~19
[journal]
Kim, J.
/ 2007
/ Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer
/ Journal of retailing and Consumer Services
14(2)
: 95~107
[thesis]
Kim, K.
/ 2002
/ The effects of tourism impacts upon quality of life of residents in the community
/ doctoral
/ Virginia Tech University
[journal]
Kim, S. E.
/ 2017
/ Effects of tourism information quality in social media on destination image formation: The case of Sina Weibo
/ Information & management
54(6)
: 687~702
[book]
Koo, C.
/ 2019
/ Smart Tourism
/ Baeksan Publishing
[journal]
구철모
/ 2015
/
Analysis of Case Study for Smart Tourism Development: Korea Tourism Organization’s Smart Tourism Case
/ 한국콘텐츠학회 논문지
/ 한국콘텐츠학회
15(8)
: 519~531
[journal]
Kozak, M.
/ 2001
/ Repeaters' behavior at two distinct destinations
/ Annals of tourism research
28(3)
: 784~807
[journal]
권장욱
/ 2016
/
How does Tourists’ Happiness be Sustained?: The Meanings of Travel from the Viewpoint of Hedonic Adaptation
/ 관광학연구
/ 한국관광학회
40(5)
: 165~182
[journal]
Kwon, J.
/ 2020
/ Why travel prolongs happiness: Longitudinal analysis using a latent growth model
/ Tourism Management
76
: 103944~
[journal]
Law, R.
/ 2000
/ Internet in travel and tourism-part I
/ Journal of Travel & Tourism Marketing
9(3)
: 65~71
[journal]
이돈재
/ 2017
/
A Longitudinal Study of Foreign Tourists Visiting Korea in terms of Overall Satisfaction, Intention to Revisit and Recommend, and the Degree of Image Change: A Comparison by Continent and Country in 2007, 2011 and 2015
/ 관광학연구
/ 한국관광학회
41(8)
: 237~256
[other]
Lepper, H. S.
/ 1997
/ In pursuit of happiness and satisfaction in later life: A study of competing theories of subjective wellbeing
[journal]
Linley, P. A.
/ 2009
/ Measuring happiness : The higher order factor structure of subjective and psychological well-being measures
/ Personality and individual differences
47(8)
: 878~884
[journal]
Lu, J.
/ 2015
/ Goodbye maps, hello apps? Exploring the influential determinants of travel app adoption
/ Current issues in Tourism
18(11)
: 1059~1079
[journal]
Luo, X.
/ 2002
/ Uses and gratifications theory and e-consumer behaviors : A structural equation modeling study
/ Journal of Interactive advertising
2(2)
: 34~41
[journal]
Madu, C. N.
/ 2002
/ Dimensions of e‐quality
/ International Journal of Quality & reliability management
[journal]
McCabe, S.
/ 2013
/ The happiness factor in tourism : Subjective well-being and social tourism
/ Annals of Tourism Research
41
: 42~65
[journal]
Mc Kennell, A. C.
/ 1978
/ Cognition and affect in perceptions of well-being
/ Social indicators research
5(1-4)
: 389~426
[journal]
McKennell, A. C.
/ 1980
/ Models of cognition and affect in perceptions of well-being
/ Social indicators research
8(3)
: 257~298
[journal]
Nawijn, J.
/ 2010
/ The holiday happiness curve : A preliminary investigation into mood during a holiday abroad
/ International Journal of Tourism Research
12(3)
: 281~
[journal]
Nawijn, J.
/ 2011
/ Determinants of daily happiness on vacation
/ Journal of Travel Research
50(5)
: 559~566
[journal]
Nawijn, J.
/ 2010
/ Vacationers happier, but most not happier after a holiday
/ Applied Research in Quality of Life
5(1)
: 35~47
[journal]
Neal, J. D.
/ 1999
/ The role of satisfaction with leisure travel/tourism services and experiences in satisfaction with leisure life and overall life
/ Journal of Business Research
44(3)
: 153~164
[journal]
Neal, J. D.
/ 2007
/ The effect of tourism services on travelers’ quality of life
/ Journal of travel research
46(2)
: 154~163
[journal]
Neal, J. D.
/ 2008
/ A multifaceted analysis of tourism satisfaction
/ Journal of Travel Research
47(1)
: 53~62
[journal]
No, E.
/ 2015
/ Comparing the attributes of online tourism information sources
/ Computers in Human Behavior
50
: 564~575
[book]
Noddings, N.
/ 2003
/ Happiness and education
/ Cambridge University Press
[journal]
Oliver, R. L.
/ 1980
/ A cognitive model of the antecedents and consequences of satisfaction decisions
/ Journal of marketing research
17(4)
: 460~469
[journal]
Organ, D. W.
/ 1985
/ Cognition vs affect in measures of job satisfaction
/ International Journal of Psychology
20(2)
: 241~253
[journal]
Ostrom, T. M.
/ 1969
/ The relationship between the affective, behavioral, and cognitive components of attitude
/ Journal of experimental social psychology
5(1)
: 12~30
[journal]
Pai, C. K.
/ 2020
/ The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention
/ Sustainability
12(16)
[journal]
Parasuraman, A.
/ 2000
/ The impact of technology on the quality-value-loyalty chain : a research agenda
/ Journal of the academy of marketing science
28(1)
: 168~174
[journal]
박영진
/ 2016
/
Effects of Service Quality on Perceived Service Value, Customer Satisfaction, and Revisit Intention: Focus on Hanok Guesthouse
/ 관광학연구
/ 한국관광학회
40(1)
: 211~228
[journal]
Park, S.
/ 2020
/ Influence of nostalgia on authenticity, satisfaction, and revisit intention: The case of Jidong mural alley in Korea
/ International Journal of Hospitality & Tourism Administration
21(4)
: 440~455
[journal]
Park, Y. A.
/ 2007
/ Success factors for destination marketing web sites: A qualitative meta-analysis
/ Journal of travel research
46(1)
: 46~63
[journal]
Pavlou, P. A.
/ 2007
/ Understanding and mitigating uncertainty in online exchange relationships: A principal-agent perspective
/ MIS quarterly
: 105~136
[journal]
Pedrana, M.
/ 2013
/ Location-based services and tourism: Possible implications for destination
/ Current Issues in Tourism
17(9)
: 1~10
[journal]
Perdue, R. R.
/ 2002
/ Internet site evaluations:The influence of behavioral experience, existing images, and selected website characteristics
/ Journal of Travel & Tourism Marketing
11(2-3)
: 21~38
[confproc]
Petrie, H.
/ 2007
/ The relationship between accessibility and usability of websites
/ Proceedings of the SIGCHI conference on Human factors in computing systems
: 397~406
[journal]
Reitsamer, B. F.
/ 2017
/ Tourist destination perception and well-being: What makes a destination attractive?
/ Journal of Vacation Marketing
23(1)
: 55~72
[journal]
Rivera, M.
/ 2016
/ Tourism development and happiness: A residents’ perspective
/ Journal of Destination Marketing & Management
5(1)
: 5~15
[book]
Rosenberg, M. J.
/ 1960
/ Attitude organization and change: An analysis of consistency among attitude components.(Yales studies in attitude and communication.)
/ Yale University Press
[journal]
Ryff, C. D.
/ 1989
/ Happiness is everything, or is it? Explorations on the meaning of psychological well-being
/ Journal of personality and social psychology
57(6)
: 1069~
[journal]
Schofield, P.
/ 2007
/ Visitor motivation, satisfaction and behavioural intention: the 2005 Naadam Festival, Ulaanbaatar
/ International journal of tourism research
9(5)
: 329~344
[book]
Solomon, M. R.
/ 2010
/ Consumer behaviour: A European perspective
/ Pearson education
[journal]
Su, L.
/ 2015
/ Effects of service fairness and service quality on tourists’ behavioral intentions and subjective well-being
/ Journal of Travel & Tourism Marketing
32(3)
: 290~307
[journal]
Su, L.
/ 2016
/ The effects of perceived service quality on repurchase intentions and subjective well-being of Chinese tourists: The mediating role of relationship quality
/ Tourism Management
52
: 82~95
[journal]
Tierney, P.
/ 2000
/ Internet-based evaluation of tourism web site effectiveness:Methodological issues and survey results
/ Journal of Travel Research
39(2)
: 212~219
[journal]
Tussyadiah, I. P.
/ 2009
/ Mediating tourist experiences: Access to places via shared videos
/ Annals of tourism research
36(1)
: 24~40
[journal]
Um, S.
/ 2006
/ Antecedents of revisit intention
/ Annals of tourism research
33(4)
: 1141~1158
[journal]
Um, T.
/ 2019
/ Does smart tourism technology matter? Lessons from three smart tourism cities in South Korea
/ Asia Pacific Journal of Tourism Research
: 1~19
[journal]
Uysal, M.
/ 2016
/ Quality of life (QOL) and well-being research in tourism
/ Tourism Management
53
: 244~261
[book]
Veenhoven, R.
/ 2009
/ Quality of Life and the Millennium Challenge
/ Springer
[journal]
Wang, D.
/ 2012
/ The role of smartphones in mediating the touristic experience
/ Journal of Travel Research
51(4)
: 371~387
[book]
Werthner, H.
/ 1999
/ Information technology and tourism: a challenging relationship
/ Springer
[journal]
Wu, H. C.
/ 2017
/ A study of experiential quality, equity, happiness, rural image, experiential satisfaction, and behavioral intentions for the rural tourism industry in China
/ International Journal of Hospitality & Tourism Administration
18(4)
: 393~428
[journal]
Yoo, C. W.
/ 2017
/ Improving travel decision support satisfaction with smart tourism technologies: A framework of tourist elaboration likelihood and self-efficacy
/ Technological Forecasting and Social Change
123
: 330~341
[journal]
Yoon, Y.
/ 2005
/ An examination of the effects of motivation and satisfaction on destination loyalty: a structural model
/ Tourism management
26(1)
: 45~56
[journal]
Žabkar, V.
/ 2010
/ Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level
/ Tourism management
31(4)
: 537~546
This paper was written with support from the National Research Foundation of Korea.