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The Dynamic balance and Enlightenment of the artistry and commercial of Chinese Filmsunder the concept of types

  • The Journal of Chinese Cultural Studies
  • 2018, (40), pp.119-138
  • DOI : 10.18212/cccs.2018..40.006
  • Publisher : The Society For Chinese Cultural Studies
  • Research Area : Humanities > Chinese Language and Literature > Chinese Literature > Chinese Culture
  • Received : April 15, 2018
  • Accepted : May 16, 2018
  • Published : May 30, 2018

Cao, Jun-Bing 1 YAN Chu 1

1四川大学

Accredited

ABSTRACT

It is undoubtedly correct and necessary for the creation of Chinese mainland film to emphasize the organic unification of artistry and commercial, and the dual construction of social benefits and economic benefits. Even for the film creation of major Asian film countries such as Korea, India, Iran and Vietnam, it has some enlightening significance. Because movies are not main products that have value in use like shoes, it’s cultural value and ideological attachment make it a cultural product that based on large industries, which can appeal to people's mind. Therefore, while taking responsibility for the market, we must have moral and historical responsibility. This article is based on the premise of combing the concept of types and types of Hollywood movies, the development of domestic films types, models and strategies, discriminating and analyzing the artistic and commercial semantics of the film and the theoretical principles of the coexistence of both. Trying to come up with a concept which is a dynamic quantification standard data that is relative, dynamic and operable for commercial and artistic quality of various types of domestic films, to make sure the dynamic balance of the artistic and commercial. And then points out that the film must have artistic scale and the moral bottom line, as well as domestic film type don't break artistic scale and the moral bottom line of artistic and commercial the ratio of the minimum standard of dynamic quantitative data. Aimed at the dilemma of how to focus on the artistic and commercial in the creative practice, the introduction of operational artistic and commercial ratio dynamic quantification standard data should be helpful to the future of film production in Chinese mainland, and even to Asian films that arising or taking off.

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