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Research on Cultural Foundation Brand Identity System Development examples - Focused on Pohang cultural foundation brand development

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 63(), pp.89-100
  • DOI : 10.25111/jcd.2018.63.07
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : February 27, 2018
  • Accepted : April 23, 2018

Kim Sung Jae 1

1신라대학교

Accredited

ABSTRACT

This study is about brand identity design development of Pohang cultural foundation and is also based on brand identity design development examples conducted from July 2017 to December 2018. The most valued item is the brand, which is considered as the most important intangible asset of corporations and organizations. To be positioned as a well-known brand to consumers, a distinctive brand image which is differentiated from the rival brand must be formed in the consumers' memory. It is the brand that conveys visual stimulation to consumers and its role and function have a very important effect. In case of Pohang cultural foundation, among 17 metropolitan cities, under developing brand design at the last time, the goal of development plan is brand differentiation and effectiveness. Thus in this study, we produced brand identity design of Pohang cultural foundation and proposed a complete draft. The results reveal that brand identity design of Pohang has been successfully reflected in formativeness, internationality and differentiation. Through this study, we hope that a variety of research and discussion for brand identity design of local cultural foundation that is about to be developed sooner or later will be addressed and practically helpful with brand design development.

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