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A Study on Candidates' Demand for Voter Information in the 2014 Local Election

Kim, Hak-Ryang 1

1국민대학교

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ABSTRACT

The purpose of this study is to determine what kind of information about voters was thought most important by the preliminary candidates of the 2014 local election. It is based on mainly a survey against the preliminary candidates that election. The results of the study reveals that around 70% of the candidates perceived cell phone numbers as being the most important. However, contrary to the established hypothesis, the residence address, instead of the e-mail address, was considered 2nd most critical. Factors such as the size of the precinct of the election, the extent of urbanization, and degree of personal connections between the candidate and the region, all had a correlation with the demand for cell phone numbers. However, the hypothesis was only partially confirmed. Contrary to the hypothesis, a larger electoral precinct size or further urbanization did not necessarily indicate a higher demand for cell phone numbers. However, in cases where the candidate had prior connections with the region, the candidates did in fact value cell phones highly. A hypothesis was established that the size of an electoral precinct, the extent of urbanization, and prior connections with the region would positively correlate with an increase in demand for E-mail addresses, residence addresses, and residence phone numbers, respectively. However, the study revealed that the order of preference was residence address, residence phone number, and E-mail or residence address, E-mail address, and residence phone number, thereby failing to prove the hypothesis.

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* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.
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