@article{ART002166877},
author={Jun Wang and Sangho Seo},
title={A Study on Chinese Viewers' Motivation of Korean Drama Watching: Focused on Drama 'My Love from Another Star'},
journal={Studies in Humanities and Social Sciences},
issn={1598-4230},
year={2016},
number={53},
pages={89-114},
doi={10.17939/hushss.2016..53.005}
TY - JOUR
AU - Jun Wang
AU - Sangho Seo
TI - A Study on Chinese Viewers' Motivation of Korean Drama Watching: Focused on Drama 'My Love from Another Star'
JO - Studies in Humanities and Social Sciences
PY - 2016
VL - null
IS - 53
PB - Institute of Humanities and Social Sciences
SP - 89
EP - 114
SN - 1598-4230
AB - The purpose of this study is to examine chinese viewers’ motivations of watching korean dramas. In addition, this study examines the difference in viewing motivations on the drama between chinese viewers and korean viewers. This study performed a statistical analysis on data collected through an on-line survey. The result of this study is same as follows: There are five factors in the motivation of chinese viewers to watch korean dramas. First, the preference for drama organization, second, the empathy and indirect experience, third, the society interchange, fourth, the interest about drama producer, fifth, spare time and habit.
There are five factors in the motivation of chinese viewers to watch drama . First, the preference for drama organization, second, acquisition of information, third, spare time and habit, fourth, issue, fifth, the interest about drama producer.
There are five verifying results in motivations for korean viewers to watch drama . First, fantastic experience, second, the preference for drama organization, third, acquisition of information, fourth, the interest about drama producer. In other words, the common reason that both korean and chinese viewers watch the drama was the preference to the constitution of drama and the interest to the producer.
KW - Korean drama;Chinese viewer;viewing motivation;
DO - 10.17939/hushss.2016..53.005
ER -
Jun Wang and Sangho Seo. (2016). A Study on Chinese Viewers' Motivation of Korean Drama Watching: Focused on Drama 'My Love from Another Star'. Studies in Humanities and Social Sciences, 53, 89-114.
Jun Wang and Sangho Seo. 2016, "A Study on Chinese Viewers' Motivation of Korean Drama Watching: Focused on Drama 'My Love from Another Star'", Studies in Humanities and Social Sciences, no.53, pp.89-114. Available from: doi:10.17939/hushss.2016..53.005
Jun Wang, Sangho Seo "A Study on Chinese Viewers' Motivation of Korean Drama Watching: Focused on Drama 'My Love from Another Star'" Studies in Humanities and Social Sciences 53 pp.89-114 (2016) : 89.
Jun Wang, Sangho Seo. A Study on Chinese Viewers' Motivation of Korean Drama Watching: Focused on Drama 'My Love from Another Star'. 2016; 53 : 89-114. Available from: doi:10.17939/hushss.2016..53.005
Jun Wang and Sangho Seo. "A Study on Chinese Viewers' Motivation of Korean Drama Watching: Focused on Drama 'My Love from Another Star'" Studies in Humanities and Social Sciences no.53(2016) : 89-114.doi: 10.17939/hushss.2016..53.005
Jun Wang; Sangho Seo. A Study on Chinese Viewers' Motivation of Korean Drama Watching: Focused on Drama 'My Love from Another Star'. Studies in Humanities and Social Sciences, 53, 89-114. doi: 10.17939/hushss.2016..53.005
Jun Wang; Sangho Seo. A Study on Chinese Viewers' Motivation of Korean Drama Watching: Focused on Drama 'My Love from Another Star'. Studies in Humanities and Social Sciences. 2016; 53 89-114. doi: 10.17939/hushss.2016..53.005
Jun Wang, Sangho Seo. A Study on Chinese Viewers' Motivation of Korean Drama Watching: Focused on Drama 'My Love from Another Star'. 2016; 53 : 89-114. Available from: doi:10.17939/hushss.2016..53.005
Jun Wang and Sangho Seo. "A Study on Chinese Viewers' Motivation of Korean Drama Watching: Focused on Drama 'My Love from Another Star'" Studies in Humanities and Social Sciences no.53(2016) : 89-114.doi: 10.17939/hushss.2016..53.005