KJCKorea
Journal Central

The purpose of this study is to examine chinese viewers’ motivations of watching korean dramas. In addition, this study examines the difference in viewing motivations on the drama <My Love from Another Star> between chinese viewers and korean viewers. This study performed a statistical analysis on data collected through an on-line survey. The result of this study is same as follows: There are five factors in the motivation of chinese viewers to watch korean dramas. First, the preference for drama organization, second, the empathy and indirect experience, third, the society interchange, fourth, the interest about drama producer, fifth, spare time and habit. There are five factors in the motivation of chinese viewers to watch drama <My Love from Another Star>. First, the preference for drama organization, second, acquisition of information, third, spare time and habit, fourth, issue, fifth, the interest about drama producer. There are five verifying results in motivations for korean viewers to watch drama <My Love from Another Star>. First, fantastic experience, second, the preference for drama organization, third, acquisition of information, fourth, the interest about drama producer. In other words, the common reason that both korean and chinese viewers watch the drama <My Love from Another Star> was the preference to the constitution of drama and the interest to the producer.

Korean drama, Chinese viewer, viewing motivation, <My Love from Another Star>