A Study on the Optimization of Library SNS Marketing (도서관 SNS 마케팅 활성화 방안에 관한 연구)

김지은; Younghee Noh (노영희)

A Study on the Optimization of Library SNS Marketing

Journal of the Korean Biblia Society for Library and Information Science
2013, 24(3), pp.157-180
Publisher : Journal Of The Korean Biblia Society For Library And Information Science
Research Area : Interdisciplinary Studies > Library and Information Science

김지은 ¹, Younghee Noh ²

¹건국대학교 지식콘텐츠연구소
²건국대학교

Accredited

ABSTRACT

With increasing interest in content marketing, SNS (social networking services) has become more popular as a method of library marketing, both at home and abroad. Accordingly, this study analyzed the operational status and problems of library SNS marketing, in an attempt to find ways to optimize its use. Results show that librarians’ opinions of library marketing and library SNS marketing were very high, but the problems they faced included a lack of human resources dedicated to marketing, lack of marketing education, a lack of content to upload each week, and low numbers of contacts on social networking sites. To further develop and optimize library SNS marketing, five solutions were suggested based on the survey results: first, composing an intensive managing team for effective SNS operation; second, providing different levels of marketing training to decrease the librarians’ mistakes; third, updating data continuously; fourth, providing information and services users need; and lastly, clearly identifying each channel’s active operation goals.

KEYWORDS

Library Marketing, Library SNS Marketing, SNS, Facebook, Twitter, Blog

Citation status

* References for papers published after 2023 are currently being built.

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[web] / 트위터한국인인덱스 / http://tki.oiko.cc/

[web] / 소셜베이커스 / http://www.socialbakers.com

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Journal of the Korean Biblia Society for Library and Information Science 2023 KCI Impact Factor : 0.82