Journal of the Korean Biblia Society for Library and Information Science 2023 KCI Impact Factor : 0.82
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pISSN : 1229-2435 / eISSN : 2799-4767
- https://journal.kci.go.kr/kbiblia
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A Study on the Effects of Public Library Senior User’s Perception of Relational Benefits on the Relationship Quality and Intent to Relationship Continuity
- Journal of the Korean Biblia Society for Library and Information Science
- 2019, 30(4), pp.135-156
- DOI : 10.14699/kbiblia.2019.30.4.135
- Publisher : Journal Of The Korean Biblia Society For Library And Information Science
- Research Area : Interdisciplinary Studies > Library and Information Science
- Received : November 19, 2019
- Accepted : December 16, 2019
- Published : December 30, 2019
Hye-Bong Shin 1, Noh, Dongjo 2
1학산도서관장
2상명대학교
Accredited
ABSTRACT
The purpose of this study is to examine the influence of perceived relational benefits of senior library users on the relationship quality and intent to relationship continuity. This study was conducted 50+ public library users through the survey, and 185 subjects were analyzed. The results showed that relational benefits mediated by relationship quality affect intent to relationship continuity. Particularly, functional benefit among the relational benefits had a great effect on intent to relationship continuity, mediated by relationship quality. Commitment among relational quality had a great effect on intent to relationship continuity. These findings suggest marketing policy implications to develop service policy for senior library users.
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