@article{ART003120153},
author={Minjung Cho and Ji Hyun Kim},
title={A Study on Promoting University Archives through Social Media},
journal={Journal of the Korean Biblia Society for Library and Information Science},
issn={1229-2435},
year={2024},
volume={35},
number={3},
pages={77-104}
TY - JOUR
AU - Minjung Cho
AU - Ji Hyun Kim
TI - A Study on Promoting University Archives through Social Media
JO - Journal of the Korean Biblia Society for Library and Information Science
PY - 2024
VL - 35
IS - 3
PB - Journal Of The Korean Biblia Society For Library And Information Science
SP - 77
EP - 104
SN - 1229-2435
AB - The purpose of this study is to propose strategies for social media-based promotion of university archives by investigating the current status and limitations of public relations activities and social media management of university archives. To this end, a literature review, social media content analysis, and in-depth interviews were conducted, and promoting the university archives was proposed in two aspects: content and management. The content aspect was divided into topic selection, content writing, and platform. When it comes to topic selection, first, the topic should encourage the participation of students based on their interests. Second, write a post that catches on trend periodically. Third, the proportion of posts on students’ daily lives should be increased. fourth, the freshmen should be provided with useful and practical information about the university. fifth, posts on oral interviews with alumni and activities of individual alumni or alumni associations can strengthen identity and solidarity among alumni. For content writing, tap into students by using mascots and characters, and everyday language familiar to students. YouTube and Instagram are suggested to be utilized as they are mainly used as of 2024 by university archives that manage social media. In terms of management, managing the student ambassador program, getting the idea from University Archives & Records Centers and related institutes, and securing manpower and budget with the support and cooperation of the parent organization are proposed.
KW - University Archives;University Archives Public Relations;Archives Public Relations;Social Media;Social Media Public Relations
DO -
UR -
ER -
Minjung Cho and Ji Hyun Kim. (2024). A Study on Promoting University Archives through Social Media. Journal of the Korean Biblia Society for Library and Information Science, 35(3), 77-104.
Minjung Cho and Ji Hyun Kim. 2024, "A Study on Promoting University Archives through Social Media", Journal of the Korean Biblia Society for Library and Information Science, vol.35, no.3 pp.77-104.
Minjung Cho, Ji Hyun Kim "A Study on Promoting University Archives through Social Media" Journal of the Korean Biblia Society for Library and Information Science 35.3 pp.77-104 (2024) : 77.
Minjung Cho, Ji Hyun Kim. A Study on Promoting University Archives through Social Media. 2024; 35(3), 77-104.
Minjung Cho and Ji Hyun Kim. "A Study on Promoting University Archives through Social Media" Journal of the Korean Biblia Society for Library and Information Science 35, no.3 (2024) : 77-104.
Minjung Cho; Ji Hyun Kim. A Study on Promoting University Archives through Social Media. Journal of the Korean Biblia Society for Library and Information Science, 35(3), 77-104.
Minjung Cho; Ji Hyun Kim. A Study on Promoting University Archives through Social Media. Journal of the Korean Biblia Society for Library and Information Science. 2024; 35(3) 77-104.
Minjung Cho, Ji Hyun Kim. A Study on Promoting University Archives through Social Media. 2024; 35(3), 77-104.
Minjung Cho and Ji Hyun Kim. "A Study on Promoting University Archives through Social Media" Journal of the Korean Biblia Society for Library and Information Science 35, no.3 (2024) : 77-104.
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