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@article{ART001478881},
author={이원호},
title={A Study on Use Factors of HTS between Investor Groups},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2010},
volume={5},
number={4},
pages={77-88}

TY - JOUR
AU - 이원호
TI - A Study on Use Factors of HTS between Investor Groups
JO - Journal of Knowledge Information Technology and Systems
PY - 2010
VL - 5
IS - 4
PB - Korea Knowledge Information Technology Society
SP - 77
EP - 88
SN - 1975-7700
AB - Recently, the usage of HTS(Home Trading Systems) is popular among stock investors with rapid increase of on-line stock brokerage portion. Therefore, domestic stock companies have their competitive strategic focused on customer retention through the enhancement of HTS. This study provides research results on explaning what and how factors affect HTS user satisfaction and system trust according to investor groups. This study refers satisfaction and trust theory, and reviews on classification of HTS investor groups. Also, this study categorized explanation factors as three groups: characteristics of users, characteristics of system, social environment. And this study assumed that these three factor groups might affect the user satisfaction and system trust of HTS differently by investor groups. This study compares the results by using HTS between beginner investors and non-beginner investors, between short-term investors and long-term investors. These results show that non-beginner investors and short-term investors have similar attributes as a professional investors, and also beginner investors and long-term investors have similar attributes as a non-professional investors. This study proves that the use factors of HTS affect the user satisfaction and system trust of HTS differently according to investor groups. It provides meaningful results to the HTS providers regarding how they differentiate their HTS strategically according to investor groups.
KW - HTS;investor groups;user satisfaction;system trust;TAM;IDT
DO -
UR -
ER -

이원호. (2010). A Study on Use Factors of HTS between Investor Groups. Journal of Knowledge Information Technology and Systems, 5(4), 77-88.

이원호. 2010, "A Study on Use Factors of HTS between Investor Groups", Journal of Knowledge Information Technology and Systems, vol.5, no.4 pp.77-88.

이원호 "A Study on Use Factors of HTS between Investor Groups" Journal of Knowledge Information Technology and Systems 5.4 pp.77-88 (2010) : 77.

이원호. A Study on Use Factors of HTS between Investor Groups. 2010; 5(4), 77-88.

이원호. "A Study on Use Factors of HTS between Investor Groups" Journal of Knowledge Information Technology and Systems 5, no.4 (2010) : 77-88.

이원호. A Study on Use Factors of HTS between Investor Groups. Journal of Knowledge Information Technology and Systems, 5(4), 77-88.

이원호. A Study on Use Factors of HTS between Investor Groups. Journal of Knowledge Information Technology and Systems. 2010; 5(4) 77-88.

이원호. A Study on Use Factors of HTS between Investor Groups. 2010; 5(4), 77-88.

이원호. "A Study on Use Factors of HTS between Investor Groups" Journal of Knowledge Information Technology and Systems 5, no.4 (2010) : 77-88.