@article{ART001493774},
author={김광현},
title={Factors of Affecting the Intention to use of the Mobile Service with Technology acceptance model},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2010},
volume={5},
number={5},
pages={23-29}
TY - JOUR
AU - 김광현
TI - Factors of Affecting the Intention to use of the Mobile Service with Technology acceptance model
JO - Journal of Knowledge Information Technology and Systems
PY - 2010
VL - 5
IS - 5
PB - Korea Knowledge Information Technology Society
SP - 23
EP - 29
SN - 1975-7700
AB - This research based on the TAM(Technology Acceptance Model) theory is a study on the factors affecting the using intention of the mobile service. The result of hypothesis verification is the followings: First, the mobile features affecting innovation pursuit are personalization, playfulness, and network quality. Second, the mobile features directly affecting perceived cost are playfulness and network quality. Third, the mobile features affecting perceived usefulness are personalization, playfulness. Fourth, the mobile features affecting perceived ease of use are instant connectivity and playfulness. Fifth, the mobile feature affecting the using intention of mobile internet are personalization, playfulness, and network quality. Lastly, this research shows that the factors affecting the using intention of mobile service are innovation pursuit, perceived usefulness, and perceived ease of use.
KW - TAM;innovation pursuit;mobile;attitude;behavior
DO -
UR -
ER -
김광현. (2010). Factors of Affecting the Intention to use of the Mobile Service with Technology acceptance model. Journal of Knowledge Information Technology and Systems, 5(5), 23-29.
김광현. 2010, "Factors of Affecting the Intention to use of the Mobile Service with Technology acceptance model", Journal of Knowledge Information Technology and Systems, vol.5, no.5 pp.23-29.
김광현 "Factors of Affecting the Intention to use of the Mobile Service with Technology acceptance model" Journal of Knowledge Information Technology and Systems 5.5 pp.23-29 (2010) : 23.
김광현. Factors of Affecting the Intention to use of the Mobile Service with Technology acceptance model. 2010; 5(5), 23-29.
김광현. "Factors of Affecting the Intention to use of the Mobile Service with Technology acceptance model" Journal of Knowledge Information Technology and Systems 5, no.5 (2010) : 23-29.
김광현. Factors of Affecting the Intention to use of the Mobile Service with Technology acceptance model. Journal of Knowledge Information Technology and Systems, 5(5), 23-29.
김광현. Factors of Affecting the Intention to use of the Mobile Service with Technology acceptance model. Journal of Knowledge Information Technology and Systems. 2010; 5(5) 23-29.
김광현. Factors of Affecting the Intention to use of the Mobile Service with Technology acceptance model. 2010; 5(5), 23-29.
김광현. "Factors of Affecting the Intention to use of the Mobile Service with Technology acceptance model" Journal of Knowledge Information Technology and Systems 5, no.5 (2010) : 23-29.
