@article{ART001518145},
author={이동건 and 사륜가 and Lee Sang Joon},
title={A Comparative Study on Service Quality, Customer Satisfaction and Loyalty between Korean and Chinese Hotel's Website},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2010},
volume={5},
number={6},
pages={9-20}
TY - JOUR
AU - 이동건
AU - 사륜가
AU - Lee Sang Joon
TI - A Comparative Study on Service Quality, Customer Satisfaction and Loyalty between Korean and Chinese Hotel's Website
JO - Journal of Knowledge Information Technology and Systems
PY - 2010
VL - 5
IS - 6
PB - Korea Knowledge Information Technology Society
SP - 9
EP - 20
SN - 1975-7700
AB - By investigating visitors of Shanghai Expo in 2010, Chinese and Japanese would be very popular to participate in Yeosu Expo, 2012. In this paper, we aim at taking place Yeosu Expo successfully. So, we study the service quality of hotel website for Korean and Chinese respectively. We build a research model for difference of recognition to service quality, customer satisfaction and loyalty of hotel web service among the two nation people. We propose five service quality factors (information, transaction, design, communication and security) affecting customer satisfaction and loyalty of hotel web service with literature review. The research hypotheses are proved by actual analysis to the user of hotel website. The results of this paper will provide strategic data successfully for management of hotel web site in Yeosu Expo and other convention events.
KW - Hotel's Website;Service Quality;Customer Satisfaction;Loyalty;Comparative Study
DO -
UR -
ER -
이동건, 사륜가 and Lee Sang Joon. (2010). A Comparative Study on Service Quality, Customer Satisfaction and Loyalty between Korean and Chinese Hotel's Website. Journal of Knowledge Information Technology and Systems, 5(6), 9-20.
이동건, 사륜가 and Lee Sang Joon. 2010, "A Comparative Study on Service Quality, Customer Satisfaction and Loyalty between Korean and Chinese Hotel's Website", Journal of Knowledge Information Technology and Systems, vol.5, no.6 pp.9-20.
이동건, 사륜가, Lee Sang Joon "A Comparative Study on Service Quality, Customer Satisfaction and Loyalty between Korean and Chinese Hotel's Website" Journal of Knowledge Information Technology and Systems 5.6 pp.9-20 (2010) : 9.
이동건, 사륜가, Lee Sang Joon. A Comparative Study on Service Quality, Customer Satisfaction and Loyalty between Korean and Chinese Hotel's Website. 2010; 5(6), 9-20.
이동건, 사륜가 and Lee Sang Joon. "A Comparative Study on Service Quality, Customer Satisfaction and Loyalty between Korean and Chinese Hotel's Website" Journal of Knowledge Information Technology and Systems 5, no.6 (2010) : 9-20.
이동건; 사륜가; Lee Sang Joon. A Comparative Study on Service Quality, Customer Satisfaction and Loyalty between Korean and Chinese Hotel's Website. Journal of Knowledge Information Technology and Systems, 5(6), 9-20.
이동건; 사륜가; Lee Sang Joon. A Comparative Study on Service Quality, Customer Satisfaction and Loyalty between Korean and Chinese Hotel's Website. Journal of Knowledge Information Technology and Systems. 2010; 5(6) 9-20.
이동건, 사륜가, Lee Sang Joon. A Comparative Study on Service Quality, Customer Satisfaction and Loyalty between Korean and Chinese Hotel's Website. 2010; 5(6), 9-20.
이동건, 사륜가 and Lee Sang Joon. "A Comparative Study on Service Quality, Customer Satisfaction and Loyalty between Korean and Chinese Hotel's Website" Journal of Knowledge Information Technology and Systems 5, no.6 (2010) : 9-20.
