@article{ART001585826},
author={Hong Han Kuk and 우보현 and 임광혁},
title={Feature and Countermeasure on Enterprise Crisis through Case Analysis},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2011},
volume={6},
number={4},
pages={83-101}
TY - JOUR
AU - Hong Han Kuk
AU - 우보현
AU - 임광혁
TI - Feature and Countermeasure on Enterprise Crisis through Case Analysis
JO - Journal of Knowledge Information Technology and Systems
PY - 2011
VL - 6
IS - 4
PB - Korea Knowledge Information Technology Society
SP - 83
EP - 101
SN - 1975-7700
AB - The purpose of the paper is to show that we are to present suggestions to prevention the crisis of the companies through the case research of major accidents in the area of Enterprise Crisis Management. The wide range of major accidents were collected from the domestic and foreign companies. The study showed several critical results. First, every crisis harms the company trust seriously. The ‘unethical’ showed the great negative influences followed by accident, natural disaster, rumor and malevolence. Second, appropriate response strategy was helpful for rebuilding brand trust remarkably. Apology was a most effective response to all crises and no response and denial were badly response strategies to all crises. Explanation and justification have effects on natural disaster and unethical crisis. This study helps crisis managers to manage crises effectively when the company want to select proper crisis response strategies.
KW - Crisis Management;Recall;Product Defect
DO -
UR -
ER -
Hong Han Kuk, 우보현 and 임광혁. (2011). Feature and Countermeasure on Enterprise Crisis through Case Analysis. Journal of Knowledge Information Technology and Systems, 6(4), 83-101.
Hong Han Kuk, 우보현 and 임광혁. 2011, "Feature and Countermeasure on Enterprise Crisis through Case Analysis", Journal of Knowledge Information Technology and Systems, vol.6, no.4 pp.83-101.
Hong Han Kuk, 우보현, 임광혁 "Feature and Countermeasure on Enterprise Crisis through Case Analysis" Journal of Knowledge Information Technology and Systems 6.4 pp.83-101 (2011) : 83.
Hong Han Kuk, 우보현, 임광혁. Feature and Countermeasure on Enterprise Crisis through Case Analysis. 2011; 6(4), 83-101.
Hong Han Kuk, 우보현 and 임광혁. "Feature and Countermeasure on Enterprise Crisis through Case Analysis" Journal of Knowledge Information Technology and Systems 6, no.4 (2011) : 83-101.
Hong Han Kuk; 우보현; 임광혁. Feature and Countermeasure on Enterprise Crisis through Case Analysis. Journal of Knowledge Information Technology and Systems, 6(4), 83-101.
Hong Han Kuk; 우보현; 임광혁. Feature and Countermeasure on Enterprise Crisis through Case Analysis. Journal of Knowledge Information Technology and Systems. 2011; 6(4) 83-101.
Hong Han Kuk, 우보현, 임광혁. Feature and Countermeasure on Enterprise Crisis through Case Analysis. 2011; 6(4), 83-101.
Hong Han Kuk, 우보현 and 임광혁. "Feature and Countermeasure on Enterprise Crisis through Case Analysis" Journal of Knowledge Information Technology and Systems 6, no.4 (2011) : 83-101.
