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A Study for the E-commerce Activation of Eco-friendly Agricultural Product through the Reliability Analysis of Shopping Mall

  • Journal of Knowledge Information Technology and Systems
  • Abbr : JKITS
  • 2011, 6(6), pp.1-14
  • Publisher : Korea Knowledge Information Technology Society
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Published : December 31, 2011

Oh-Seong Jeon 1 Sang-Joon Lee 2 kwon, Gwiyoung 3

1한마음공동체 영농조합법인
2전남대학교
3광양보건대학교

Candidate

ABSTRACT

Desire for safety and health on agricultural produce became an overall social phenomenon. Demand for environment-friendly agricultural produce is constantly on the rise. The volume of production is on the rapid increase as well with the government’s active support for eco-friendly agriculture. The pace of growth in e-commerce transactions of eco-friendly agricultural products tends to be relatively slow because of complexity of distribution stages, imbalance of supply and demand, poor delivery system, high prices, and consumers’ low awareness on reliability. In this paper we empirically researched that e-commerce transactions will be promoted if consumers’ satisfaction levels can be high by increasing the reliability on major component elements like producers, certification organizations, and distributors.

Citation status

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