Journal of Knowledge Information Technology and Systems 2023 KCI Impact Factor : 0.89
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pISSN : 1975-7700 / eISSN : 2734-0570
- https://journal.kci.go.kr/kkits
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Contents Analysis of Press's Framing on Wine Consumption Culture
- Journal of Knowledge Information Technology and Systems
- Abbr : JKITS
- 2012, 7(3), pp.25-42
- Publisher : Korea Knowledge Information Technology Society
- Research Area : Interdisciplinary Studies > Interdisciplinary Research
- Published : June 30, 2012
Jo Woonghyeon 1, 김기재 2, Jae-Won Hong 3
1성균관대학교 경영전문대학원
2성균관대학교 비교문화협동과정
3동서대학교
Accredited
ABSTRACT
This research is a kind of press framing research of wine that is shifted during 2000s. We summarized the characteristics of wine consumption culture in Korea. And, we analyzed how the framing has influenced on market roughly. Related this research question, we analyzed 573 wine news and described how the wine consumption culture has evolved. As result, the culture seems something symbolic fashion with ‘Tricle-down’ pattern. And the evolution of wine culture, emphasis on ‘healthy/well-being’ and image appropriation by celebrities, is repeated in makkoli(rice wine) and is a prototype of liquors’ fashion in Korea.
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This paper was written with support from the National Research Foundation of Korea.