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A Study on the Impacts of Mobile Entertainment Content on the perceived Usefulness and Leisure Satisfaction

  • Journal of Knowledge Information Technology and Systems
  • Abbr : JKITS
  • 2012, 7(4), pp.41-53
  • Publisher : Korea Knowledge Information Technology Society
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Published : August 31, 2012

Seung-Hoon Yoo 1 최문수 1 민광희 1

1연세대학교

Accredited

ABSTRACT

Due to the activated smartphone market from both local and overseas, the age of digital mobile life is coming. In particular, the development of mobile content occupies a large part of the growth. Up to recently, while mobile content-related researches have only focused on the use of mobile contents and the reason why people strongly demand them, the advanced study, it is nowadays necessary to study about the characteristics influencing on the leisure satisfaction because of the current situation that utilization of mobile contents would be the center of people's leisure activity. Therefore, this study shows how does business contribute to improve consumer's value, especially, the leisure satisfaction through the research for the attribute of mobile entertainment contents which have positive relationship on the view of the social contribution of the business. And, this study determines whether do mobile contents affect the user's perceived usefulness and the leisure satisfaction by classification of accessibility, timeliness, diversity, and entertainment factors based on the previous studies.

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