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@article{ART001734889},
author={Myunghwan Chun and Jung, Chul Ho},
title={The Effects of Perceived Interactivity and Risk on the User Satisfaction and Continuance Use Intention in SNS},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2012},
volume={7},
number={6},
pages={9-19}

TY - JOUR
AU - Myunghwan Chun
AU - Jung, Chul Ho
TI - The Effects of Perceived Interactivity and Risk on the User Satisfaction and Continuance Use Intention in SNS
JO - Journal of Knowledge Information Technology and Systems
PY - 2012
VL - 7
IS - 6
PB - Korea Knowledge Information Technology Society
SP - 9
EP - 19
SN - 1975-7700
AB - The Primary Purpose of this study is to identify the determinants of the users' satisfaction and continuance use intention in SNS. This study has identified three dimensions in the concept of perceived interactivity, such as user control, two-way communication, and responsiveness, and four dimensions in the concept of perceived risk, such as privacy risk, social risk, psychological risk, and time loss risk. A total 355 usable survey responses of SNS users have been employed in the analysis. The major findings from the data analyses are as follows. Firstly, perceived interactivity had a positive influence upon perceived usefulness, perceived playfulness, and satisfaction. Secondly, perceived risk had a significant influence upon perceived playfulness, however, perceived risk had not a significant influence upon perceived usefulness and satisfaction. Thirdly, perceived usefulness and playfulness had a positive influence upon satisfaction. Lastly, perceived usefulness, satisfaction, and perceived playfulness had a positive relationship to continuance use intention. Based on these results, managerial and theoretical implications are discussed, and further research issues are suggested.
KW - Social Network Service(SNS);Perceived Interactivity;Perceived Risk;Satisfaction;Continuance Use Intention.
DO -
UR -
ER -

Myunghwan Chun and Jung, Chul Ho. (2012). The Effects of Perceived Interactivity and Risk on the User Satisfaction and Continuance Use Intention in SNS. Journal of Knowledge Information Technology and Systems, 7(6), 9-19.

Myunghwan Chun and Jung, Chul Ho. 2012, "The Effects of Perceived Interactivity and Risk on the User Satisfaction and Continuance Use Intention in SNS", Journal of Knowledge Information Technology and Systems, vol.7, no.6 pp.9-19.

Myunghwan Chun, Jung, Chul Ho "The Effects of Perceived Interactivity and Risk on the User Satisfaction and Continuance Use Intention in SNS" Journal of Knowledge Information Technology and Systems 7.6 pp.9-19 (2012) : 9.

Myunghwan Chun, Jung, Chul Ho. The Effects of Perceived Interactivity and Risk on the User Satisfaction and Continuance Use Intention in SNS. 2012; 7(6), 9-19.

Myunghwan Chun and Jung, Chul Ho. "The Effects of Perceived Interactivity and Risk on the User Satisfaction and Continuance Use Intention in SNS" Journal of Knowledge Information Technology and Systems 7, no.6 (2012) : 9-19.

Myunghwan Chun; Jung, Chul Ho. The Effects of Perceived Interactivity and Risk on the User Satisfaction and Continuance Use Intention in SNS. Journal of Knowledge Information Technology and Systems, 7(6), 9-19.

Myunghwan Chun; Jung, Chul Ho. The Effects of Perceived Interactivity and Risk on the User Satisfaction and Continuance Use Intention in SNS. Journal of Knowledge Information Technology and Systems. 2012; 7(6) 9-19.

Myunghwan Chun, Jung, Chul Ho. The Effects of Perceived Interactivity and Risk on the User Satisfaction and Continuance Use Intention in SNS. 2012; 7(6), 9-19.

Myunghwan Chun and Jung, Chul Ho. "The Effects of Perceived Interactivity and Risk on the User Satisfaction and Continuance Use Intention in SNS" Journal of Knowledge Information Technology and Systems 7, no.6 (2012) : 9-19.