A Study on the Way Utilizing SNS in Companies and Public sectors (기업과 공공부문에 있어서 SNS 활용방안에 대한 연구)

Kang Jun Gyu (강준규); Hong Han Kuk (홍한국); 최봉

A Study on the Way Utilizing SNS in Companies and Public sectors

Journal of Knowledge Information Technology and Systems
Abbr : JKITS
2012, 7(6), pp.71-79
Publisher : Korea Knowledge Information Technology Society
Research Area : Interdisciplinary Studies > Interdisciplinary Research
Published : December 31, 2012

Kang Jun Gyu ¹, Hong Han Kuk ¹, 최봉 ²

¹동의대학교
²서울연구원

Accredited

ABSTRACT

In these days, SNS(Social Network Services) have been one of the biggest issues and leaded lots of changes in our society. The changing way of communication and participation is bring about the movement of power in many areas. The consumers have had a bigger power than before so the firms need to listen to consumers’ requirements. In politics, politicians have more tried to meet the voters’ needs than before because voters could more easily act collectively through the new IT devices. The purpose of this study is to suggest utilization methods of SNS due to the changes in our societ, case study with the case frame we developed, and several strategies for efficient management of social network services. In order to reach the purpose, we review papers and reports related to SNS and search its success cases in companies and public sectors.

KEYWORDS

SNS(Social Network Services), Twitter, Facebook, TicTock, LinkedIn

Citation status

* References for papers published after 2023 are currently being built.

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Journal Central

Journal of Knowledge Information Technology and Systems 2023 KCI Impact Factor : 0.89