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Confirmatory Factor Analysis on Gender Differences in the Use of Social Network Services among College Students

  • Journal of Knowledge Information Technology and Systems
  • Abbr : JKITS
  • 2013, 8(5), pp.43-51
  • Publisher : Korea Knowledge Information Technology Society
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Published : October 31, 2013

Lim, Keol 1

1건국대학교

Accredited

ABSTRACT

This study aimed at examining the differences between male college students and female ones in the use of social network services(SNSs) by conducting Confirmatory Factor Analysis. For the research, a total of valid 496 students participated in the survey with the research questionnaire having 4 factors and 16 related elements. From the EQS structural equation modeling statistics package, both males and females showed similar purposes of using SNSs such as relationships, information distribution, collaboration, and feedbacks with appropriate goodness of fit indices. Configural, measurement, and structural invariance testings indicated that both searching friends/socializing activities and producing/sharing information were closely related each other among males. Producing and sharing information were also related each other and the information distribution factor was closely connected to knowledge building activities among females. As suggestions, an approach in terms of gender differences, rather than gender gaps, should be highlighted in the use of SNSs so that appropriate development and usage strategies should be facilitated considering gender differences.

Citation status

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