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The Effects of Attitude for Computer-Mediated Communication on the Degree of Social Presence and Satisfaction in the SNS Based Real-time Discussion

  • Journal of Knowledge Information Technology and Systems
  • Abbr : JKITS
  • 2014, 9(2), pp.257-267
  • Publisher : Korea Knowledge Information Technology Society
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Published : April 30, 2014

Kim, TaeWoong 1

1광주대학교

Accredited

ABSTRACT

The purpose of this study is to find the effect of attitude for Computer-Mediated Communication(CMC) on the degree of social presence and satisfaction in the SNS based real-time discussion. The results of this study were summarized as followed : First, the attitude for CMC affects the social presence degree in the SNS based real-time discussion(β=.37, p<.05). Second, the attitude for CMC affects the discussion satisfaction degree in the SNS based real-time discussion(β=.38, p<.05). The result of this research implicated that the effective social presence and satisfaction was depending on attitude for CMC in the SNS based real-time discussion.

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