@article{ART001985093},
author={Jung, Chul Ho and JUNG DUK HWA},
title={The Effects of Social Commerce Characteristics on Satisfaction and Reuse Intention},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2015},
volume={10},
number={2},
pages={221-229}
TY - JOUR
AU - Jung, Chul Ho
AU - JUNG DUK HWA
TI - The Effects of Social Commerce Characteristics on Satisfaction and Reuse Intention
JO - Journal of Knowledge Information Technology and Systems
PY - 2015
VL - 10
IS - 2
PB - Korea Knowledge Information Technology Society
SP - 221
EP - 229
SN - 1975-7700
AB - Many studies have been conducted to investigate into an individual’s intention to reuse social commerce. The major purpose of this study investigate the effects of characteristics on satisfaction and reuse intention in social commerce. Based on the relevant literature reviews, this study posits six characteristics of recognition, economy, easiness, entertainment, usefulness and rapidness as characteristics, and established a research model include 2 factors such as satisfaction and reuse intention to measure performance in social commerce. Based on the previous studies and conceptual framework developed in this study, we derive 7 hypotheses. To test the hypotheses, we estimate the level of fitness and parameters of structure equation model by using AMOS 18.0 and 242 customers of the social commerce survey data have been collected and analyzed. The results of this study are summarized as follows. Firstly, five characteristics of recognition, economy, easiness, usefulness and rapidness are significantly positive effect on satisfaction. But characteristic of entertainment had a negative influence upon satisfaction. Secondly, satisfaction is significantly related to reuse intention in social commerce. This study suggested the strategic implications to induce customers satisfaction and reuse intention after analyzing critical factors about characteristics of social commerce.
KW - Social Commerce;Characteristics;Satisfaction;Reuse Intention
DO -
UR -
ER -
Jung, Chul Ho and JUNG DUK HWA. (2015). The Effects of Social Commerce Characteristics on Satisfaction and Reuse Intention. Journal of Knowledge Information Technology and Systems, 10(2), 221-229.
Jung, Chul Ho and JUNG DUK HWA. 2015, "The Effects of Social Commerce Characteristics on Satisfaction and Reuse Intention", Journal of Knowledge Information Technology and Systems, vol.10, no.2 pp.221-229.
Jung, Chul Ho, JUNG DUK HWA "The Effects of Social Commerce Characteristics on Satisfaction and Reuse Intention" Journal of Knowledge Information Technology and Systems 10.2 pp.221-229 (2015) : 221.
Jung, Chul Ho, JUNG DUK HWA. The Effects of Social Commerce Characteristics on Satisfaction and Reuse Intention. 2015; 10(2), 221-229.
Jung, Chul Ho and JUNG DUK HWA. "The Effects of Social Commerce Characteristics on Satisfaction and Reuse Intention" Journal of Knowledge Information Technology and Systems 10, no.2 (2015) : 221-229.
Jung, Chul Ho; JUNG DUK HWA. The Effects of Social Commerce Characteristics on Satisfaction and Reuse Intention. Journal of Knowledge Information Technology and Systems, 10(2), 221-229.
Jung, Chul Ho; JUNG DUK HWA. The Effects of Social Commerce Characteristics on Satisfaction and Reuse Intention. Journal of Knowledge Information Technology and Systems. 2015; 10(2) 221-229.
Jung, Chul Ho, JUNG DUK HWA. The Effects of Social Commerce Characteristics on Satisfaction and Reuse Intention. 2015; 10(2), 221-229.
Jung, Chul Ho and JUNG DUK HWA. "The Effects of Social Commerce Characteristics on Satisfaction and Reuse Intention" Journal of Knowledge Information Technology and Systems 10, no.2 (2015) : 221-229.
