@article{ART001985091},
author={Jaehyeon An and Se-Yul Lee},
title={Factors Analysis to Intended Use of the Data Broadcasting Users: on the Basis of College Student},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2015},
volume={10},
number={2},
pages={213-219}
TY - JOUR
AU - Jaehyeon An
AU - Se-Yul Lee
TI - Factors Analysis to Intended Use of the Data Broadcasting Users: on the Basis of College Student
JO - Journal of Knowledge Information Technology and Systems
PY - 2015
VL - 10
IS - 2
PB - Korea Knowledge Information Technology Society
SP - 213
EP - 219
SN - 1975-7700
AB - In order that data broadcast gets the attention, first the contents has to be various. The Contents of the good quality is clear to induce the more users. Because of inducing the more users and raising the royalty of the users, the contents will be of service to the broadcasting corporation image enhancement. Because it is possible to induce multiple users. It is also helpful to increase the loyalty of users. For a successful fixation of the data broadcast service for the quality of content, a variety of content, personalized offers tailored information and community need. Above statements could be summarized that ease of use, visual, content are important factors which have influence on the Data Broadcasting Use. The contents factor was particularly importantly functions. Also this research discovered that ease of use, visual, contents are important factors which have influence on the Data Broadcasting revisit. Contents fidelity and ease of use factor was found to affect both the intention and willingness to revisit the use of the user. Because this study surveyed college students, it is difficult for being generalized the results of the research. It is the plan to be investigated of the 20~30 years olds users in the following study.
KW - Data Broadcasts;Linkedindependent Data Broadcast;Data Broadcast revisit;Data Broadcast Contents;Contents Loyalty
DO -
UR -
ER -
Jaehyeon An and Se-Yul Lee. (2015). Factors Analysis to Intended Use of the Data Broadcasting Users: on the Basis of College Student. Journal of Knowledge Information Technology and Systems, 10(2), 213-219.
Jaehyeon An and Se-Yul Lee. 2015, "Factors Analysis to Intended Use of the Data Broadcasting Users: on the Basis of College Student", Journal of Knowledge Information Technology and Systems, vol.10, no.2 pp.213-219.
Jaehyeon An, Se-Yul Lee "Factors Analysis to Intended Use of the Data Broadcasting Users: on the Basis of College Student" Journal of Knowledge Information Technology and Systems 10.2 pp.213-219 (2015) : 213.
Jaehyeon An, Se-Yul Lee. Factors Analysis to Intended Use of the Data Broadcasting Users: on the Basis of College Student. 2015; 10(2), 213-219.
Jaehyeon An and Se-Yul Lee. "Factors Analysis to Intended Use of the Data Broadcasting Users: on the Basis of College Student" Journal of Knowledge Information Technology and Systems 10, no.2 (2015) : 213-219.
Jaehyeon An; Se-Yul Lee. Factors Analysis to Intended Use of the Data Broadcasting Users: on the Basis of College Student. Journal of Knowledge Information Technology and Systems, 10(2), 213-219.
Jaehyeon An; Se-Yul Lee. Factors Analysis to Intended Use of the Data Broadcasting Users: on the Basis of College Student. Journal of Knowledge Information Technology and Systems. 2015; 10(2) 213-219.
Jaehyeon An, Se-Yul Lee. Factors Analysis to Intended Use of the Data Broadcasting Users: on the Basis of College Student. 2015; 10(2), 213-219.
Jaehyeon An and Se-Yul Lee. "Factors Analysis to Intended Use of the Data Broadcasting Users: on the Basis of College Student" Journal of Knowledge Information Technology and Systems 10, no.2 (2015) : 213-219.
