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Determinants of SNS Users' Overdependence from the Theory of Struggle for Recognition Perspective

  • Journal of Knowledge Information Technology and Systems
  • Abbr : JKITS
  • 2017, 12(5), pp.693-703
  • DOI : 10.34163/jkits.2017.12.5.010
  • Publisher : Korea Knowledge Information Technology Society
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Published : October 31, 2017

Sung Yul Ryoo 1,  Sangcheol Park 2

1대진대학교
2대구대학교

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ABSTRACT

As the usage of SNS has considered as a normal modern behavior, there are downfalls alike behavioral addictions which related to excessive and compulsive behavior in SNS usage. In line with this situation, this study tends to examine the relationships among propensity for conspicuous consumption on SNS, conspicuous consumption on SNS and SNS overdependence. In this study, we attempted to undermine the determinants of users' overdependence toward SNS from the nature of human, we have also considered both propensity for conspicuous consumption on SNS and conspicuous consumption on SNS as major determinants. We developed the model with three research hypotheses and test it by using partial least squares approach after collecting 430 data from SNS users. According to our results, this study found that the propensity for conspicuous consumption on SNS affected both conspicuous consumption on SNS and SNS overdependence. We also found that the relationship between conspicuous consumption on SNS and SNS overdependence was positively significant. Based upon the empirical findings, this study has theoretical implications on explaining overdependence to SNS from the human nature. We also have practical implications for preparing some precaution policies to decrease overdependence on SNS.

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