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@article{ART001726612},
author={김선철 and Byeongjun Rhim and Seon-Jong Yoo},
title={A Study of the Bank Branches Market Share Analysis using the Huff Model},
journal={Korea Real Estate Review},
issn={2092-5395},
year={2012},
volume={22},
number={3},
pages={235-259}

TY - JOUR
AU - 김선철
AU - Byeongjun Rhim
AU - Seon-Jong Yoo
TI - A Study of the Bank Branches Market Share Analysis using the Huff Model
JO - Korea Real Estate Review
PY - 2012
VL - 22
IS - 3
PB - korea real estate research institute
SP - 235
EP - 259
SN - 2092-5395
AB - Opening of bank branches now stores the bank did not consider the characteristics of the channel by internal standards of bank branches in certain areas, and opening and opening competitive position due to lack of objective analysis on the excess returns or negative returns through the competition to record low stores and even banks that have occurred. In this study, the establishment of bank branches, relocation, consolidation, mainly for an objective analysis for the closure of the commercial area the size of the commercial facility, or utilized for the store’s revenue estimate by using Huff model was estimated market share of bank branches and actual sales and market share by the deviation from a pure business profit and loss analysis, the estimated market share by taking advantage of Huff model and the validity of the explanatory power have demonstrated that high. Huff Model to estimate the market share of bank branches existing competitive analysis, sales of bank branches and opening new bank branches in strategic planning process useful for the analysis of the feasibility study offers alternative that can be used as a means of analysis proved to be.
KW - Huff model;bank branches;market share
DO -
UR -
ER -

김선철, Byeongjun Rhim and Seon-Jong Yoo. (2012). A Study of the Bank Branches Market Share Analysis using the Huff Model. Korea Real Estate Review, 22(3), 235-259.

김선철, Byeongjun Rhim and Seon-Jong Yoo. 2012, "A Study of the Bank Branches Market Share Analysis using the Huff Model", Korea Real Estate Review, vol.22, no.3 pp.235-259.

김선철, Byeongjun Rhim, Seon-Jong Yoo "A Study of the Bank Branches Market Share Analysis using the Huff Model" Korea Real Estate Review 22.3 pp.235-259 (2012) : 235.

김선철, Byeongjun Rhim, Seon-Jong Yoo. A Study of the Bank Branches Market Share Analysis using the Huff Model. 2012; 22(3), 235-259.

김선철, Byeongjun Rhim and Seon-Jong Yoo. "A Study of the Bank Branches Market Share Analysis using the Huff Model" Korea Real Estate Review 22, no.3 (2012) : 235-259.

김선철; Byeongjun Rhim; Seon-Jong Yoo. A Study of the Bank Branches Market Share Analysis using the Huff Model. Korea Real Estate Review, 22(3), 235-259.

김선철; Byeongjun Rhim; Seon-Jong Yoo. A Study of the Bank Branches Market Share Analysis using the Huff Model. Korea Real Estate Review. 2012; 22(3) 235-259.

김선철, Byeongjun Rhim, Seon-Jong Yoo. A Study of the Bank Branches Market Share Analysis using the Huff Model. 2012; 22(3), 235-259.

김선철, Byeongjun Rhim and Seon-Jong Yoo. "A Study of the Bank Branches Market Share Analysis using the Huff Model" Korea Real Estate Review 22, no.3 (2012) : 235-259.