@article{ART002093679},
author={김종원 and Cha, Konghun and Kim, JaeTae},
title={The Effect of Real Estate Characteristic and Service of Outdoor Golf Driving Rangeon the Customer Satisfaction by Customer Groups},
journal={Korea Real Estate Review},
issn={2092-5395},
year={2016},
volume={26},
number={1},
pages={19-29}
TY - JOUR
AU - 김종원
AU - Cha, Konghun
AU - Kim, JaeTae
TI - The Effect of Real Estate Characteristic and Service of Outdoor Golf Driving Rangeon the Customer Satisfaction by Customer Groups
JO - Korea Real Estate Review
PY - 2016
VL - 26
IS - 1
PB - korea real estate research institute
SP - 19
EP - 29
SN - 2092-5395
AB - This study analyzes the effects of real estate-related factors and service-related factors on customer satisfaction with outdoor golf driving ranges, in line with customer patterns based on sex and age. It utilizes the results of a questionnaire submitted to users of the outdoor driving range located. To attain the goal of this study, we select as independent variables locational characteristics (accessibility and visibility), facility characteristics (spatiality and convenience) and service characteristics (responsiveness, reliability, empathy and speciality), with customer satisfaction as our dependent variable.
We find that, in the group of customers as a whole, all factors have statistically significant influences, with responsiveness and spatiality showing relatively big influences. Across the two gender groups (men and women) and the three age groups (thirties, forties, fifties), the statistically significant factors differ. Among all groups, including customers as a whole, responsiveness has a statistically significant high influence in five groups, and spatiality in four groups. According to the results of this paper, for more efficient customer marketing the outdoor driving range may focus first on the responsiveness and the spatiality factors for all kinds of customer groups, and may focus on the other factors depending upon the various customer group patterns.
KW - outdoor golf driving ranges;real estate factor;service factor;costumer group;customer satisfaction
DO -
UR -
ER -
김종원, Cha, Konghun and Kim, JaeTae. (2016). The Effect of Real Estate Characteristic and Service of Outdoor Golf Driving Rangeon the Customer Satisfaction by Customer Groups. Korea Real Estate Review, 26(1), 19-29.
김종원, Cha, Konghun and Kim, JaeTae. 2016, "The Effect of Real Estate Characteristic and Service of Outdoor Golf Driving Rangeon the Customer Satisfaction by Customer Groups", Korea Real Estate Review, vol.26, no.1 pp.19-29.
김종원, Cha, Konghun, Kim, JaeTae "The Effect of Real Estate Characteristic and Service of Outdoor Golf Driving Rangeon the Customer Satisfaction by Customer Groups" Korea Real Estate Review 26.1 pp.19-29 (2016) : 19.
김종원, Cha, Konghun, Kim, JaeTae. The Effect of Real Estate Characteristic and Service of Outdoor Golf Driving Rangeon the Customer Satisfaction by Customer Groups. 2016; 26(1), 19-29.
김종원, Cha, Konghun and Kim, JaeTae. "The Effect of Real Estate Characteristic and Service of Outdoor Golf Driving Rangeon the Customer Satisfaction by Customer Groups" Korea Real Estate Review 26, no.1 (2016) : 19-29.
김종원; Cha, Konghun; Kim, JaeTae. The Effect of Real Estate Characteristic and Service of Outdoor Golf Driving Rangeon the Customer Satisfaction by Customer Groups. Korea Real Estate Review, 26(1), 19-29.
김종원; Cha, Konghun; Kim, JaeTae. The Effect of Real Estate Characteristic and Service of Outdoor Golf Driving Rangeon the Customer Satisfaction by Customer Groups. Korea Real Estate Review. 2016; 26(1) 19-29.
김종원, Cha, Konghun, Kim, JaeTae. The Effect of Real Estate Characteristic and Service of Outdoor Golf Driving Rangeon the Customer Satisfaction by Customer Groups. 2016; 26(1), 19-29.
김종원, Cha, Konghun and Kim, JaeTae. "The Effect of Real Estate Characteristic and Service of Outdoor Golf Driving Rangeon the Customer Satisfaction by Customer Groups" Korea Real Estate Review 26, no.1 (2016) : 19-29.
