본문 바로가기
  • Home

The Effect of Customer Satisfaction and Switching Barriers on the Determinants for the Tenant of the Small and Medium Building on the Recontract Intention

  • Korea Real Estate Review
  • 2017, 27(2), pp.77-94
  • Publisher : korea real estate research institute
  • Research Area : Social Science > Law > Law of Special Parts > Law of Real Estate
  • Published : June 30, 2017

Im, Yoon Soo 1 Kim, JaeTae 1

1서울벤처대학원대학교

Accredited

ABSTRACT

The aim of the study is to find the effect of customer satisfaction and the switching barriers on the determinants for building tenants. This study is focused on the small and medium building rather than large one in terms of the building scale. The analysis has been done based on 257 questionnaires collected from the tenants running a business in Gangnam-gu and Seocho-gu. Following is the results summary of the research: First, we have found that the tenant satisfaction level of location, cost and management of the building has a positive influence on recontract intention. Second, we have assured that the service level of facilities of the building has a nonsignificant influence maybe because the expectation level of the service of building facilities is different from each tenant. Finally, we have found from this study that tenants have a tendency to renew the contract with the current landlord if building service is in O.K level even if they want to relocate to other buildings. The main reason is due to the switching barriers from the standpoint of the financial risk along with time consuming job to find better place than current one.

Citation status

* References for papers published after 2023 are currently being built.