@article{ART002418937},
author={노은빈 and Lee, Sang Kyeong},
title={A Comparative Study on the Effects of Location Factors on Sales by Restaurant Type},
journal={Korea Real Estate Review},
issn={2092-5395},
year={2018},
volume={28},
number={4},
pages={37-51},
doi={10.35136/krer.28.4.3}
TY - JOUR
AU - 노은빈
AU - Lee, Sang Kyeong
TI - A Comparative Study on the Effects of Location Factors on Sales by Restaurant Type
JO - Korea Real Estate Review
PY - 2018
VL - 28
IS - 4
PB - korea real estate research institute
SP - 37
EP - 51
SN - 2092-5395
AB - The purpose of this paper is to analyze the effects of location factors on sales by restaurant type in the six districts of Seoul (Jongno-gu, Jung-gu, Yeongdeungpo-gu, Gangnam-gu, Seocho-gu, and Songpa-gu). Ordinary least squares (OLS) regression model is selected for four restaurant types whose spatial autocorrelation is not identified, spatial lag model (SLM) is only selected for seafood restaurant, and spatial error model (SEM) is selected for nine other restaurant types. The floating population and the workers of surrounding businesses have generally positive effects on the sales of restaurants. The floating population elasticity of the sales of restaurants are found to be in the descending order of Oriental food, pub, Western food, and traditional food restaurant, and the elasticity of the workers of surrounding businesses are in the descending order of bakery, Oriental food, and Western food restaurant. The spatial multiplier effects are in the descending order of Oriental food, pub, and Western food restaurant. There is a statistically significant sales gap between roast meat, pub, and bakery in Gangnam-gu and those in five other districts. The results of this research can help in starting a restaurant in that they can provide information on the suitability of location by restaurant type.
KW - sales of restaurant business types;location factor;floating population;spatial autocorrelation;elasticity
DO - 10.35136/krer.28.4.3
ER -
노은빈 and Lee, Sang Kyeong. (2018). A Comparative Study on the Effects of Location Factors on Sales by Restaurant Type. Korea Real Estate Review, 28(4), 37-51.
노은빈 and Lee, Sang Kyeong. 2018, "A Comparative Study on the Effects of Location Factors on Sales by Restaurant Type", Korea Real Estate Review, vol.28, no.4 pp.37-51. Available from: doi:10.35136/krer.28.4.3
노은빈, Lee, Sang Kyeong "A Comparative Study on the Effects of Location Factors on Sales by Restaurant Type" Korea Real Estate Review 28.4 pp.37-51 (2018) : 37.
노은빈, Lee, Sang Kyeong. A Comparative Study on the Effects of Location Factors on Sales by Restaurant Type. 2018; 28(4), 37-51. Available from: doi:10.35136/krer.28.4.3
노은빈 and Lee, Sang Kyeong. "A Comparative Study on the Effects of Location Factors on Sales by Restaurant Type" Korea Real Estate Review 28, no.4 (2018) : 37-51.doi: 10.35136/krer.28.4.3
노은빈; Lee, Sang Kyeong. A Comparative Study on the Effects of Location Factors on Sales by Restaurant Type. Korea Real Estate Review, 28(4), 37-51. doi: 10.35136/krer.28.4.3
노은빈; Lee, Sang Kyeong. A Comparative Study on the Effects of Location Factors on Sales by Restaurant Type. Korea Real Estate Review. 2018; 28(4) 37-51. doi: 10.35136/krer.28.4.3
노은빈, Lee, Sang Kyeong. A Comparative Study on the Effects of Location Factors on Sales by Restaurant Type. 2018; 28(4), 37-51. Available from: doi:10.35136/krer.28.4.3
노은빈 and Lee, Sang Kyeong. "A Comparative Study on the Effects of Location Factors on Sales by Restaurant Type" Korea Real Estate Review 28, no.4 (2018) : 37-51.doi: 10.35136/krer.28.4.3
