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Do the Characteristics of Individual Apartment Units Affect Saleability?

  • Korea Real Estate Review
  • 2019, 29(3), pp.27-46
  • DOI : 10.35136/krer.29.3.2
  • Publisher : korea real estate research institute
  • Research Area : Social Science > Law > Law of Special Parts > Law of Real Estate
  • Received : January 8, 2019
  • Accepted : September 6, 2019
  • Published : September 30, 2019

Ko, Hyunrim 1 Song, Seon Ju 2 Jong-chil Shin 1

1건국대학교
2영산대학교

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ABSTRACT

Under the apartment pre-sales system, the initial apartment sales performance has a huge impact on the profitability of apartment development projects. This study aims to analyze the factors affecting the success or failure of contracts within the contract term stipulated in the law on apartment initial sales. Using the binary logit model, this study analyzes the data from new apartment units supplied nationwide by a private construction company. Especially, this study focuses on the impact of apartment unit characteristics and subdivides such characteristics into three categories: exclusive use area characteristics, amenity characteristics, and other characteristics. As a result, the proportion of the exclusive use area, the number of bays, and the balcony area relative to the exclusive area among the exclusive use area characteristics are found to have positive effects on the success of apartment contracts. As for the amenity characteristics, the ceiling height, southern orientation, and floors have significant impact on whether an apartment is contracted. Regarding other characteristics, an analysis of a representative unit type revealed a positive effect on the contract status. Also, the larger the complex and the farther the distance between the nearest buildings in the complex is, the higher the saleability. This study also confirms that the real estate market and location characteristics influence an apartments prospects of being contracted.

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