The purpose of this study was to examine whether appropriate motivating would determine the satisfaction level and sustained participation intention of female elderly dance program participants. And it's also meant to investigate the relationship among their participation motivation, participation satisfaction and sustained participation intention in an attempt to provide some information on the revitalization of dance programs for the elderly. The subjects in this study were 174 elderly women who participated in dance programs. After a survey was conducted to investigate their participation motivation, participation satisfaction and sustained participation intention, the collected data were analyzed by the statistical package SPSS PASW 20.0. A correlation analysis was made to look for the correlation of the variables, and a multiple regression analysis was carried out. The findings of the study were as follows:First, as a result of analyzing the correlation among participation motivation, participation satisfaction and sustained participation intention, it's found that some variables of participation motivation were correlated to participation satisfaction and sustained participation intention, and every subvariable of participation satisfaction had a close correlation to sustained participation intention.
Second, as a result of investigating the influence of participation motivation on participation satisfaction by making a regression analysis, health-oriented motivation that was one of the subvariables of participation motivation was found to have a positive impact on educational satisfaction. Hobby/amusement-oriented motivation positively affected physical satisfaction and facility satisfaction, and self- development motivation exerted a positive influence on psychological satisfaction, educational satisfaction and facility satisfaction. Family- oriented motivation had a positive impact on educational satisfaction and social satisfaction, and socializing-oriented motivation exercised a positive influence on social satisfaction. In contrast, health-oriented motivation exerted a negative influence on facility satisfaction, and family-oriented motivation had a negative impact on physical satisfaction. Socializing- oriented motivation negatively affected educational satisfaction.
Third, as a result of checking the impact of participation motivation on sustained participation intention by making a regression analysis, hobby/amusement-oriented motivation, self-development motivation and family-oriented motivation that were the subvariables of participation motivation were found to exert a positive influence on sustained participation intention. On the contrary, health-oriented motivation negatively affected sustained participation intention, and society-oriented motivation made no statistically significant differences to sustained participation intention.
Fourth, as a result of analyzing the influence of participation satisfaction on sustained participation intention by making a regression analysis, facility satisfaction and physical satisfaction that were the subvariables of participation satisfaction were found to affect sustained participation intention in a positive way, and psychological satisfaction, social satisfaction and educational satisfaction made no statistically significant differences to sustained participation intention.
The findings of the study illustrated that the participation motivation of the elderly women who participated in dance programs affected their own participation satisfaction and sustained participation intention, and that their participation satisfaction impacted on sustained participation intention. Therefore it's important above all to stir up the hobby/ amusement motivation and self-development motivation of elderly women in order to encourage them to keep participating in dance programs, and what matters equally is to boost their physical satisfaction and facility satisfaction.