2011, Vol., No.26

The Journal of Study on Language and Culture of Korea and China 2023 KCI Impact Factor : 0.38

pISSN : 1738-0502 / eISSN : 2635-4373
https://journal.kci.go.kr/ksclc

The history of Chinese Rhetoric has a deeply long origin as the same that of Western Rhetoric. From beginning they have parallel development in terms of their birth and growth. Especially in the 21 century we can look at many proves of rhetoric bloom in the many bookstore in Europe, America, China even in Korea. Using rhetorical methodology, many applied rhetoric contents have showed as the title like “How to get along”, “Ladder of Success Life”, “Compliment”, “Persuasion”, “Negotiation”, “Conversation” etc in the section of every big bookstore. So in the research and education of Chinese in Korea it is necessary to study the Chinese rhetoric and specially the method of teaching Chinese rhetoric, nowadays. It’s an urgent call for time. Fortunately our curriculum of Chinese department of some university we open the subject concerning Chinese rhetoric and teach students the Chinese rhetoric; a brief history, origin, definition, choice of vocabulary and syntax form etc. We propose to apply the useful communication theory of ‘SMCRE (Sender, Message, Channel, Receiver, Effect)’ in this paper in order to teach students the Chinese rhetoric. We also explain the purpose of studying Chinese rhetoric to students and how to well teach to them so as to teach the really efficient Chinese in the actual life in China. To study and teach the rhetoric, the most important thing is the “practice”. Because the practice itself is the main esprit and traditional value of rhetoric.

Discourse markers —“Zhebu” and“Nabu”in the spoken language or the discourse, which is from “Zhe bu shi ma？”、“Na bu shi ma？”to reduce the formation and the semantic grammaticalization. “zhebu”、“nabu” usually occurs in the middle of a speech turn, has the discourse function of proving by examples and explaining the result, “zhebu”、“nabu” occuring in the turn-opening has the discourse function making an explanation cause. As a discourse marker, “zhebu”“nabu”also has the pragmatic functions: identity function、explanation、emphatic function and the function of expressing the current things.

As the further development of globalization in economics and politics, especially the popularization of Internet, the global process of rhetorical communication and its acdemic studies is being accelerated. In this case, it becomes an academic topic for how to eliminate conflicts in international rhetorical communications and promote the amalgamation of regional rhetoric studies. The retoric of eastern Asia especially China, Korea and Japan and its studies formed their own tradition and showed different charactristics in the history before the 20th century which can be summarized as “individual rhetoric”, but it showed a new trend since 1990s which can be summarized as “public rhetoric”. In this paper, the author compares the different rhetorical tradition between the east and the west, investigates the new rhetorical phenomena and its new challenges in eastern Asia especially in China, Korea and Japan. He thinks that “public rhetoric” is the trend of retorical communication and its studies of eastern Asia especially China, Korea and Japan in the global and multiple-media times. This paper analyzes the definition, connotation, forms and significance of “public rhetoric”, and also point out the developmental currents of rhetoric studies in eastern Asia. “Public rhetoric” aims to deal with public policies, public interests and public affairs by gathering public opinions. The speakers of public rhetoric enjoy fair and free speech rights and democratic social system. “Individual rhetoric” mainly aims to deal with the individual interests and fates even though it induces the changes of public policies, public interests and public affairs. “Individual rhetoric” and “public rhetoric” are not only two forms of rhetorical phenomena, but also two traditions of rhetorical studies, two forms of culture, two forms of communicative system and social system. The currents of rhetoric studies in eastern Asia will develop from individual rhetoric to public rhetoric, from linguistic rhetoric to communicative rhetoric, from traditional media rhetoric to new media rhetoric, from people rhetoric to national rhetoric and also from domestic rhetoric to international rhetoric.